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The Sponsorship Collective are experts in corporate sponsorships, event sponsorship, asset development, asset valuation, inventory development and sponsorship strategy.

Our sponsorship consulting agency helps sponsors and sponsorship properties around the world exceed their objectives and secure optimum value for their assets.

Recent Blog Posts

Sponsorship Recruiting, The Cowboy Way

I know what you’re thinking: “Why do I need tips to grow my network? I love cold calling!” I’ve heard it thousands of times, sponsorship professionals and fundraisers want to spend all of their time cold calling giant companies and asking them for silent auction items or a CSR grant. Well, I hate bursting bubbles

Seven Corporate Sponsorship Strategies for the New Year

Welcome back from, what I hope was, a restful and relaxing time with friends and family! If you’re anything like me, you spent the month of December saying things like “I will take care of that in the new year!” Putting off tasks to be handled by some future version of yourself in a distant

How a Sponsorship Fulfillment Report Saved my Life

Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain.

The Five Stages of Sponsorship Sales

Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think of? Yes! At least that’s the common practice, anyway. I have spent a

The Essential Guide to Sponsorship Valuation: Learn How to Price Sponsorships Like a Pro

Before we dive in, I am giving away two free resources to help you with valuations. Get your free copy of my infographic and valuation checklist now! Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the

Disruption in the Marketplace: Three Sponsorship Trends Worth Paying Attention To

The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities. Here are three changes and trends that you should be aware of:

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