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The Sponsorship Collective are experts in corporate sponsorships, event sponsorship, asset development, asset valuation, inventory development and sponsorship strategy.

Our sponsorship consulting agency helps sponsors and sponsorship properties around the world exceed their objectives and secure optimum value for their assets.

Recent Blog Posts

The Essential Guide to Sponsorship Valuation: Learn How to Price Sponsorships Like a Pro

Before we dive in, I am giving away two free resources to help you with valuations. Get your free copy of my infographic and valuation checklist now! Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the

Disruption in the Marketplace: Three Sponsorship Trends Worth Paying Attention To

The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities. Here are three changes and trends that you should be aware of:

How to do Corporate Sponsorship Badly! Part Two

In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!

How to do Corporate Sponsorship Badly! Part One

The goal of this post is simple: learn from my mistakes! I have been doing corporate sponsorship deals for charities, private companies, and associations and not for profits for a long time and I have had some great successes but I have also had some disastrous corporate sponsorship deals gone wrong.

Sponsorship Follow-Up: The Art of Overcoming Objections

“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give him the chance to.

“Just Send me a Proposal” The Five Words you Never Want to Hear in Sponsorship

Telling people “no” is an uncomfortable experience and people try to avoid it at all costs and so our prospects have come up with an ingenious way to say no without having to say no, and it sounds like this: “Just send me a proposal” Which is code for “no thanks.”

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