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The Sponsorship Collective are experts in corporate sponsorships, event sponsorship, asset development, asset valuation, inventory development and sponsorship strategy.

Our sponsorship consulting agency helps sponsors and sponsorship properties around the world exceed their objectives and secure optimum value for their assets.

Recent Blog Posts

Corporate Sponsorship Done Right: The Art of Doing Nothing

In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any fancy sponsorship proposals or a complicated activation

The Definitive Guide to the Sponsorship Proposal: 7 Steps to a Proposal that Actually Works!

I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.

If Gold, Silver, Bronze Is So Bad, Why Do They Use It?

Sometimes I feel like I live in two worlds. In world one, I work with brands (i.e. sponsors) who hate (and I mean HATE) gold, silver, bronze sponsorship packages. They throw out thousands of these packages every month, ignoring them completely. In world two, I work with sponsorship seekers who love the gold, silver, bronze

Sponsorship Recruiting, The Cowboy Way

I know what you’re thinking: “Why do I need tips to grow my network? I love cold calling!” I’ve heard it thousands of times, sponsorship professionals and fundraisers want to spend all of their time cold calling giant companies and asking them for silent auction items or a CSR grant. Well, I hate bursting bubbles

Seven Corporate Sponsorship Strategies for the New Year

Welcome back from, what I hope was, a restful and relaxing time with friends and family! If you’re anything like me, you spent the month of December saying things like “I will take care of that in the new year!” Putting off tasks to be handled by some future version of yourself in a distant

How a Sponsorship Fulfillment Report Saved my Life

Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain.

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