by Chris Baylis | Aug 25, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers
This post flows nicely from last week’s post about the differences between Individual Giving and the Sponsorship sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to...
by Chris Baylis | Aug 20, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Packages
This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director...
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