by Chris Baylis | Nov 21, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised. There are multiple... 
by Chris Baylis | Nov 16, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper... 
by Chris Baylis | Nov 1, 2015 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers
How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out... 
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