by Chris Baylis | Feb 17, 2016 | Cause Marketing Basics
In part one of this series “Sponsorship and Cause Marketing: Common Mistakes” we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause related marketing for... 
by Chris Baylis | Feb 12, 2016 | Sponsorship, Sponsorship Recruiting
Unfortunately, our prospects can suffer from the same misconceptions about sponsorship as everybody else. I want to share this case study with you to outline how important it is to educate our sponsors and to make sure we fully understand the needs of our sponsors... 
by Chris Baylis | Feb 5, 2016 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Recruiting
I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading... 
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