by Chris Baylis | Sep 26, 2016 | Sponsorship, Sponsorship Packages, Sponsorship Valuation
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined...
by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with...
by Chris Baylis | Sep 12, 2016 | Sponsorship, Sponsorship Sales
Have you read the book by Stephen Covey called The 7 Habits of Highly Effective People? If not, I highly recommend you check it out. When I read through the book, I was quite inspired. I kept thinking about the habits that Covey describes in his book and trying to...
Recent Comments