by Chris Baylis | Sep 26, 2016 | Sponsorship, Sponsorship Packages, Sponsorship Valuation
I recently ran a session all about sponsorship valuations. In that session we had people from all over the world and sponsorship seekers of every size and property (from galas to sports to naming right…and everything else). Out of this session came some questions... 
by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous... 
by Chris Baylis | Sep 12, 2016 | Sponsorship, Sponsorship Sales
First, let me say that yes this post was inspired by the outstanding book “The 7 Habits of Highly Effective People” Stephen Covey is a genius and you should read his book! That said, this post is about how to be a better sponsorship seeker. I have observed five habits... 
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