by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
by Chris Baylis | Dec 20, 2019 | News
Sponsorship has grown into one of the most powerful tools within the marketing spectrum. When implemented strategically, sponsorship can provide a massive boost for both properties (the ones making the sale, e.g., sports teams or non-profits) and brands (sponsors)....
by Chris Baylis | Dec 17, 2019 | Event Sponsorship, Sponsorship
We have worked on literally thousands of events, valuing sponsorship opportunities and coaching event and conference organizers through the sponsorship sales process. In every case, securing a media sponsor has significantly increased the value and appeal of these...
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