by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
by Chris Baylis | Dec 20, 2019 | News
Sponsorship is a marketing discipline and is one of the most powerful tools within the marketing spectrum. Sponsorship allows the property (the one making the sale) to connect the brand (or sponsor) to their target audience in meaningful, targeted and interactive...
by Chris Baylis | Dec 17, 2019 | Event Sponsorship, Sponsorship
We have worked on literally thousands of events, valuing sponsorship opportunities and coaching event and conference organizers through the sponsorship sales process. In every case, securing a media sponsor has significantly increased the value and appeal of these...
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