by Chris Baylis | Feb 26, 2020 | News
As part of an organization, you might not liken yourself to a salesperson, at least not much. That’s just not one of your job responsibilities. Yet thinking of accruing sponsors as anything less than making a sale is a big mistake. After all, in this scenario, you’re...
by Chris Baylis | Feb 24, 2020 | Uncategorized
We all know what makes a rights holder ready for sponsorship in their own eyes- they need money! But we all know that the needs of the property are largely irrelevant in the eyes of sponsors. So what makes a property “sponsorship ready” in the eyes of a...
by Chris Baylis | Feb 21, 2020 | News, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and...
by Chris Baylis | Feb 21, 2020 | News
Golf Tournaments usually have a clear audience that appeals to an interesting variety of sponsors. While it might seem the logical focus would be on sports apparel and equipment, the audience at golf tournaments tend to be affluent, successful, educated people with...
by Chris Baylis | Feb 21, 2020 | News
When it comes to reaching a highly specialized target audience, nothing offers a better opportunity than professional associations and membership organizations. Brands targeting these audiences have little opportunity to get face to face with these people in...
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