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The Complete Guide to Sponsorship Strategy

The Complete Guide to Sponsorship Strategy

Sponsorship is a two-sided opportunity, bringing sponsorship “properties” and sponsor brands together to create meaningful experiences for their shared audience. When done properly the sponsorship property gains the funds needed to develop truly evocative events from...
How to Get In-Kind and Contra Sponsorship

How to Get In-Kind and Contra Sponsorship

In-kind sponsorships are often looked at as being less valuable than cash sponsorships. However, when you find the right in-kind sponsorships, they can make a huge difference in the overall success level of your event. Sponsors provide goods or services designed to...