The Complete Guide to Podcast Sponsorship

The Complete Guide to Podcast Sponsorship

So you’ve managed to carve out a nice little niche, or even major audience for your podcasts. Congratulations! But are you aware of the value of your podcast audience? Many podcast producers fail to recognize the income they can generate through their podcast success....
15 Things Sponsors Can Give You Besides Cash

15 Things Sponsors Can Give You Besides Cash

Who doesn’t like cold, hard cash? Money is what makes the world go ‘round, after all. It’s also what allows you to fund your events and continue to grow your audience. Yet did you know your sponsors don’t have to give you money exclusively? Indeed, plenty of other...
Who to Ask for Sponsorship: Eight Industries to Consider

Who to Ask for Sponsorship: Eight Industries to Consider

When seeking sponsorship, money is money and it doesn’t matter where it comes from, right? Not exactly. You have to think of sponsorship more like marketing than corporate philanthropy. Your sponsors won’t just give you money to get nothing back. Whether it’s more...