by Chris Baylis | Jun 25, 2020 | News
Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit for your sponsorship package, but I’m here to tell you that’s just not true. To up your chances of a sponsor accepting your...
by Chris Baylis | Jun 22, 2020 | Uncategorized
We hear this question a lot. “I keep getting sent to the online form…what should I do?” The question refers to those online forms that companies have on their website for you to complete to apply for sponsorship. The question is, should you fill it out. The answer...
by Chris Baylis | Jun 12, 2020 | News
I have some bad news. Sponsors HATE sponsorship packages with levels. Having worked with brands on sponsorship deals big and small across North America, a few things stand out, specifically related to sponsorship levels and tiered sponsorship packages. The Scourge of...
by Chris Baylis | Jun 10, 2020 | News
It’s a day you’ve dreamt about for years: your organization’s first event. You’ve been so busy planning all the small details lately, but now you’ve come across a rather big hurdle, getting sponsorship. You want to work with a sponsor for your event, but you’re not...
by Chris Baylis | Jun 8, 2020 | Sponsorship, Sponsorship Prospecting, Sponsorship Sales
“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give...
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