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Ways to Completely Sabotage Your Sponsorship Program

Ways to Completely Sabotage Your Sponsorship Program

Here at the Sponsorship Collective, I’m a big fan of telling you the right way to run your sponsorship campaigns. Sometimes though, it helps to see how you’re not supposed to do things to reinforce just why the consequences can be so disastrous. Bearing that in mind,...
How to Make a Sponsorship Brochure

How to Make a Sponsorship Brochure

You know through this blog how to write a killer sponsorship proposal. In some instances, you might take some of the information from your proposal as well as your sponsorship package and tie it all together in an appealing sponsorship brochure. The keyword here is...
Why Is Sponsorship Important in Sport?

Why Is Sponsorship Important in Sport?

Think about this year’s Super Bowl halftime show for a minute. No, no, not because Jennifer Lopez and Shakira performed, but think of the name of the halftime show. It was called the Pepsi Super Bowl LIV Halftime Show since Pepsi sponsored the entertainment. That’s...