by Chris Baylis | Nov 25, 2020 | News
In this world, you don’t get something for nothing. That goes for sponsorship as well. In exchange for funding your event, the sponsor gets…what? I know what you’re going to say: logos. It’s easy to fall into the trap that logos are the be-all, end-all of sponsorship,...
by Chris Baylis | Nov 19, 2020 | News
Recently, I published a post on how to sabotage a sponsorship program. I did that in the hopes that you’ll see it’s sometimes easier to make mistakes with your sponsorships than you might have thought. Today, I want to discuss more no-nos of sponsorship that I didn’t...
by Chris Baylis | Nov 10, 2020 | News
We’re living in an age right now where it’s virtual sponsorship or no sponsorship. Even once the COVID-19 pandemic is behind us and we can reconvene with regular society, virtual sponsorships are still likely to be around. How do you sell the idea to a skeptical...
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