The Worst Advice We’ve Ever Heard about Sponsorship

The Worst Advice We’ve Ever Heard about Sponsorship

Have you ever been guided by advice in your life? I certainly have, and I’m sure you have as well. Yet the thing about advice is that despite its intentions, not all of it as well-meaning as you’d wish. Even in sponsorship, you can get some pretty bum advice. What do...
Conference Sponsorship: Expectation vs. Reality

Conference Sponsorship: Expectation vs. Reality

A conference is a wonderful opportunity to meet like-minded people in your niche or industry. Your business has hosted a conference in the past, but that was small potatoes compared to what you plan to do this time. Now you want a gargantuan conference and you think...