Why We Love Sponsorship (And You Should, Too!)

Why We Love Sponsorship (And You Should, Too!)

After last week’s post about failing in sponsorship and why failure isn’t the end of the world, I wanted to talk about something a little more positive today: sponsorship benefits. Most of the time, when discussing benefits in sponsorship, it’s more of what the...
He Who Fails the Most

He Who Fails the Most

Are you familiar with Seth Godin? He’s a business executive and author who’s written nearly 20 books, many of which have been New York Times bestsellers. He’s also the one who inspired today’s article with his quote: “he who fails the most wins.” I know, I know,...
5 Clichés About Sponsorship You Should Avoid

5 Clichés About Sponsorship You Should Avoid

Love is blind. The apple doesn’t fall far from the tree. Actions speak louder than words. Clichés are sometimes true, but more often than that, they’re tired and what’s worse, tiring. Sponsorship companies have been around the block so many times that your clichés...
A Message from the Future of Sponsorship

A Message from the Future of Sponsorship

If you could go back in time three months ago, what would you tell your old self? I’m sure you’ve learned a lot more about the ins and outs of sponsorship since then, so you’d probably have some valuable information to share. Now imagine what the future you three...