What Baseball Can Teach Us about Sponsorship

What Baseball Can Teach Us about Sponsorship

Baseball season is officially upon us. I’m sure lots of you are excited for promising meetings between the Dodgers, Rockies, Phillies, Cardinals, Cubs, and the Braves. To be completely honest with you, baseball isn’t my thing. Now hockey, on the other hand… Yet today,...
9 Signs You’re a Sponsorship Expert

9 Signs You’re a Sponsorship Expert

We all dream of being an expert in something, right? Yet to achieve that goal, you must possess a degree of mastery over a topic or area. If you’ve been at this sponsorship thing for long enough and perhaps you’ve enrolled in one or more of my programs, you may have...
Motion vs. Action

Motion vs. Action

If I asked you what motion is, you’d of course have a definition for me, right? But I don’t mean motion in terms of getting up out of your seat and doing something, but rather, motion in business. You know, stacking up your calendar with tasks and projects. When you...
10 Things Everyone Hates about Sponsorship

10 Things Everyone Hates about Sponsorship

I’ve always been quite upfront about how procuring sponsorship is not easy. I understand–even doing what I do for a living–that some of you reading this loathe sponsorship. It’s not the rewards you hate, but all the effort to get there. What in particular do people...