How to Find Corporate Sponsorship for an Event

How to Find Corporate Sponsorship for an Event

It’s that time of year again, the month where you always host your annual company event. Last year, you had a small, little-known sponsor, and that went well enough, but this year, you’ve set your sights a little higher. You want to pursue corporate sponsorship for...
Are Sponsorships Tax Deductible?

Are Sponsorships Tax Deductible?

Disclaimer: Before you continue, you should note that neither the author nor The Sponsorship Collective are taxation or legal experts. The following is provided for general information purposes only and does not constitute legal or financial/taxation advice. You...
Preparing for Sponsorship Sales

Preparing for Sponsorship Sales

I’ve been busy with house renovations lately, including add-ons to my home. Whenever you get a new room built in your home, it needs to be painted. I’m the type that would rather do that myself than hire a team. Maybe you’re the same way. If so, then you know that you...
How to Ask for Sponsorship for an Event

How to Ask for Sponsorship for an Event

You need sponsorship for an upcoming event. You wish you could just shout this from the rooftops and see who responds, but that’s not how it works. In sponsorship, as in many things in life, you must be willing to ask for what you need, but how? Here is how to ask for...
Know Your Numbers in Sponsorship

Know Your Numbers in Sponsorship

Over the years, I’ve talked with enough sponsorship seekers to know that almost all my clients are very busy people. Many of them don’t do sponsorship as a full-time gig. They have a nine-to-five job that drains them of their time and creative energies. Then they’ve...