Finding High-Value Sponsorship Opportunities

Finding High-Value Sponsorship Opportunities

In all my guidance on this blog, I always talk up the importance of high-quality assets and activation ideas. I do this for a reason. After all, your assets and activation are what you sell to the sponsor. You want to earn a premium, so they have to be worth buying. ...
The Best Companies for Sports Sponsorship

The Best Companies for Sports Sponsorship

Sports sponsorship can fund your team so you can afford new uniforms or travel expenses. You can also increase your promotional standing with the right sponsor. Yet how do you find that seemingly elusive right sponsor in sports? Here are the top companies for sports...
Efficient or Effective?

Efficient or Effective?

Efficiency and effectiveness are two of those words that look the same and can even be mistaken for one another if you’re speed-reading. Yet they mean two very different things. As Peter Drucker says: “efficiency is doing things right; effectiveness is doing the right...