Simple Tactics for More Sponsorship Sales

Simple Tactics for More Sponsorship Sales

I love a good read, don’t you? One of the books on my 2021 reading list was The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Jim Huling, Sean Covey, and Chris McChesney. I got a lot out of it, and I think you would too if you gave it a read....
The Rise of Insurance Companies in Sports Sponsorship

The Rise of Insurance Companies in Sports Sponsorship

The next time you turn on the television to watch a sports game or you attend a live sporting event, I want you to pay attention. You’ll notice more and more that the sponsors from one sport to another are insurance companies. Whether they have naming rights for the...
Sponsorship Sales Meeting Strategy

Sponsorship Sales Meeting Strategy

Although it took a few games of phone tag to coordinate a time when you could both talk, you finally got on the phone with your target sponsor. Even better is they agreed to your request for a meeting! This is what all your hard work, research, and preparation have...
Sponsorship vs. Partnership

Sponsorship vs. Partnership

You know the classic line that goes “I say to-may-to and you say to-mah-to,” right? Usually, when someone utters this phrase, it’s to argue over semantics. Sometimes there truly are two ways of saying the same thing, such as “last stop” versus “destination.” Or...