Few types of sponsorships are bigger and more profitable than sports sponsorships. That’s how the world has gotten such superstar team-ups...
Archive: Month: July 2021
The latest industry news, interviews, technologies, and resources.
Simple Tactics for More Sponsorship Sales
I love a good read, don’t you? One of the books on my 2021 reading list was The 4 Disciplines of Execution: Achieving Your Wildly...
The Rise of Insurance Companies in Sports Sponsorship
The next time you turn on the television to watch a sports game or you attend a live sporting event, I want you to pay attention. You’ll...
Sponsorship Sales Meeting Strategy
Although it took a few games of phone tag to coordinate a time when you could both talk, you finally got on the phone with your target...
Sponsorship vs. Partnership
You know the classic line that goes “I say to-may-to and you say to-mah-to,” right? Usually, when someone utters this phrase, it’s to...