Understanding Sponsorship Audience Segments by Chris Baylis | Aug 30, 2021 | NewsIf there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because...
Relationship Building in Sponsorship by Chris Baylis | Aug 23, 2021 | NewsThere’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of...
How to Find Your Sponsorship Bottleneck by Chris Baylis | Aug 9, 2021 | NewsWhat’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to...
What Is a Sponsorship Form? by Chris Baylis | Aug 5, 2021 | NewsOnline forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor...
What Is Brand Sponsorship Marketing by Chris Baylis | Aug 4, 2021 | NewsIn a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in...