The 7 Best Sports Sponsorship Activations

The 7 Best Sports Sponsorship Activations

Activation opportunities are a form of experiential marketing that is a great fit for sporting events. Many of my sponsorship-seeking clients struggle to come up with quality activation ideas, which inspired this post. What are the top activation ideas for sports...
Do This Immediately After Signing a New Sponsor

Do This Immediately After Signing a New Sponsor

Wow. You finally did it. It took a long time (weeks, months, maybe longer), but you finally signed a new sponsor. This is a hugely exciting time, I know. You deserve congratulations for reaching this point, but you can’t rest on your laurels just yet. What you do...
Your Sponsors Are Lying to You

Your Sponsors Are Lying to You

What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with sponsors or you have current active deals. I wouldn’t tell you this though if it wasn’t true. In today’s post, I’ll explain more...
Sponsorship Secrets From the Frontline

Sponsorship Secrets From the Frontline

Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had a boss who didn’t understand sponsorship. He asked me to find a sponsor in the same nonchalant tone you would ask someone to buy...