by Chris Baylis | Sep 30, 2021 | News, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and...
by Chris Baylis | Sep 28, 2021 | News, Sports Sponsorship
As I talked about in a recent post, when people go to a sporting event, they don’t want overpriced water or sticky soda. A lot of them drink beer. It tastes great with a hot dog and a soft pretzel, after all. Being such a major concession, alcohol sponsorship in sport...
by Chris Baylis | Sep 23, 2021 | News
Wow. You finally did it. It took a long time (weeks, months, maybe longer), but you finally signed a new sponsor. This is a hugely exciting time, I know. You deserve congratulations for reaching this point, but you can’t rest on your laurels just yet. What you do...
by Chris Baylis | Sep 20, 2021 | News
What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with sponsors or you have current active deals. I wouldn’t tell you this though if it wasn’t true. In today’s post, I’ll explain more...
by Chris Baylis | Sep 17, 2021 | News
Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had a boss who didn’t understand sponsorship. He asked me to find a sponsor in the same nonchalant tone you would ask someone to buy...
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