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Sponsorship Alchemy 

Sponsorship Alchemy 

Do you know what alchemy is? It refers to a creation or transformation process that’s “seemingly magical,” as the Oxford Dictionary puts it. Yet alchemy does have real roots in science and chemistry. The kind of alchemy I’ll talk about today is more of the nature of...
Digital Marketing and Sponsorship 

Digital Marketing and Sponsorship 

Are you a marketer? More specifically, do you work in digital marketing? If so, then you’re at an advantage when it comes to sponsorship. For you, it’s easier to identify which sponsorship assets could potentially be more valuable thanks to your background. Okay, but...