by Chris Baylis | Feb 25, 2022 | News
There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. They don’t have any audience data. Zero. Zilch. Nothing. Not a chart, not even basic segments. In today’s post, I want to explain why that’s such a fatal flaw in your...
by Chris Baylis | Feb 21, 2022 | News
It doesn’t matter if it’s in our personal or professional lives (or even both): rejection hurts. It’s not a great feeling to be told no, but do you know what’s even worse? Being misled and given a vague answer. As I’m sure you can imagine, I have heard every...
by Chris Baylis | Feb 15, 2022 | News
Like on the dancefloor, in sponsorship, having the right moves is everything. Unlike dancing, in which you’re allowed to freestyle, successful sponsorship requires following a set number of steps or moves that progress your prospects through your sponsorship pipeline....
by Chris Baylis | Feb 15, 2022 | News
What does your sponsorship journey look like? Without a documented methodology for how you get from Point A to Point B, your company or organization is forced to start from zero with each new sponsorship prospect. This can create stress where there doesn’t have...
by Chris Baylis | Feb 7, 2022 | News
Besides “gold, silver, bronze package,” perhaps no other words in sponsorship are a red flag more than “my opportunity is different.” If you’ve been around the block enough times in sponsorship like I have, then you’ve heard somebody say this. Maybe you were even the...
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