by Chris Baylis | Apr 26, 2022 | News
Here’s a scenario I’m sure you’ve faced before. You spent a lot of time digging deep into your audience and segmenting them. You came up with thoughtful sponsorship prospects that you figured your audience would be especially receptive to. You reached out to a few...
by Chris Baylis | Apr 26, 2022 | News
If I told you that the best sponsorship programs came down to only three components, you probably wouldn’t believe me, right? I’m sure you’d tell me there are at least six or seven must-have components to your sponsorship program, or maybe 10 or 12. Whatever the...
by Chris Baylis | Apr 19, 2022 | News
Are you afraid to ask for feedback? I think a lot of us are because receiving feedback implies that we’re doing something wrong, and who wants to admit they’re doing something wrong or that they can stand to improve? You should, especially when it comes to your...
by Chris Baylis | Apr 19, 2022 | News
The discovery session is a golden opportunity to learn more about your sponsorship prospects and decide whether you two are a fit. Sponsorship seekers can squander this golden opportunity if they treat the discovery session as a sales meeting (which it is not) or if...
by Chris Baylis | Apr 11, 2022 | News
You’ve put together your sponsorship menu, your prospect has looked at it, and they decided on some things. You earn those almighty sponsorship dollars, and the rest doesn’t really matter, right? It does matter, or it should. The problem I’ve come across is that many...
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