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When a Sponsor Says They Have No Budget 

When a Sponsor Says They Have No Budget 

Here’s a scenario I’m sure you’ve faced before.  You spent a lot of time digging deep into your audience and segmenting them. You came up with thoughtful sponsorship prospects that you figured your audience would be especially receptive to. You reached out to a few...
Three Components of a Winning Sponsorship Program 

Three Components of a Winning Sponsorship Program 

If I told you that the best sponsorship programs came down to only three components, you probably wouldn’t believe me, right?  I’m sure you’d tell me there are at least six or seven must-have components to your sponsorship program, or maybe 10 or 12. Whatever the...
How to Fix Your Sponsorship Program

How to Fix Your Sponsorship Program

Are you afraid to ask for feedback? I think a lot of us are because receiving feedback implies that we’re doing something wrong, and who wants to admit they’re doing something wrong or that they can stand to improve?  You should, especially when it comes to your...
What Do Your Sponsors Actually Want? 

What Do Your Sponsors Actually Want? 

You’ve put together your sponsorship menu, your prospect has looked at it, and they decided on some things. You earn those almighty sponsorship dollars, and the rest doesn’t really matter, right? It does matter, or it should.  The problem I’ve come across is that many...
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