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Best Time of Year for Sponsorship 

Best Time of Year for Sponsorship 

Every year, as the current year is about to end and a new one is underway, you sit down with other decision-makers in your company or organization and plan for the next 365 days (give or take).  If part of that planning involves sponsorship, then you may wonder when...
The Three Most Common Objections 

The Three Most Common Objections 

It doesn’t matter so much whether you’ve earned $1,000 in sponsorship dollars or $10 million, you’ve heard an objection before. I know I have, and if you’re reading this, then maybe those objections are becoming too insurmountable.  Today’s post is based on a free...
What Activities to Have at Your Festival?

What Activities to Have at Your Festival?

Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: How to Plan a Festival the Complete Guide to Starting Growing and Perfecting Your Festival Festival Activations to Make Your Next Event...
Sponsorship Audience Data Hack 

Sponsorship Audience Data Hack 

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have...
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