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The Definitive Guide to Sports Fan Engagement 

The Definitive Guide to Sports Fan Engagement 

Sports fans are some of the best fans in the world, as they’re passionate, loyal, and big spenders. Financial resource MakeMoneyinLife.com notes that in 2020, the average sports fan spent $725 a year. Engaging with sports fans is critical, as it can hold their...
Finding the Time for Sponsorship Sales

Finding the Time for Sponsorship Sales

We all only have 24 hours in a day, but for many of us, it feels more like 16 hours or even 10 or 12 hours, right?  You try to be as productive as you can, but between juggling your full-time job, personal obligations like kids and family, life responsibilities like...
Why Sponsors Ignore Your Emails 

Why Sponsors Ignore Your Emails 

Do me a favor and check your email outbox right now. How many emails have you sent to sponsors in the last week? Last month? Count them, please. Now, how many of those emails have you gotten replies to? The answer is probably zero, right? If not zero, then very close...
The Problem With Stock Sponsorship Packages 

The Problem With Stock Sponsorship Packages 

If you know me from this blog, then you know that the bane of my existence as someone who assists sponsorship seekers is the old gold, silver, and bronze sponsorship package. It’s just not helpful. Yet so many more times–more than I can count, really–I’ve gotten the...
Motorsport Marketing: 8 Ways to Promote Your Race Team

Motorsport Marketing: 8 Ways to Promote Your Race Team

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for motorsport” series: Companies Who Sponsor Motorsport: From NASCAR to Motocross and Everything in Between Definitive Guide to the Sponsorship Proposal Why You...
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