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How to Upgrade Your Exhibitors into Sponsors 

How to Upgrade Your Exhibitors into Sponsors 

Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: How to Plan a Conference: A Step-by-Step Guide How to Market a Conference: Everything You Need to Fill Your Event How to Plan a...
How to Teach Your Boss to Do Better Sponsorship 

How to Teach Your Boss to Do Better Sponsorship 

Your company is trying to add new sponsors left and right, so you’ve begun reading my blog here at the Sponsorship Collective. Perhaps you’ve even joined my exclusive Facebook group where I share sponsorship training modules first. As a result, you’ve learned a lot,...
Generating Activation Ideas

Generating Activation Ideas

It’s not enough to have meaningful, customized assets as you’re finalizing your sponsorship proposal. You also need activations. A lot of sponsorship seekers tend to go wrong when planning activations. They assume that an activation has to be epically, unspeakably...
Why Sponsors Hate Your Sponsorship Package 

Why Sponsors Hate Your Sponsorship Package 

How many times have you issued a prospect a sponsorship package only to get a printed letter in the mail several weeks later telling you that your offer isn’t what they’re looking for? Or much more commonly, how many times have you sent a sponsorship package and just...
How to Get Sponsorship-Ready in the Eyes of a Sponsor 

How to Get Sponsorship-Ready in the Eyes of a Sponsor 

A lot of my clients here at the Sponsorship Collective are first-time sponsorship seekers or those who had a sponsorship opportunity sort of drop into their laps but can’t replicate their success. If I asked a group like that what it means to be sponsorship-ready, I’d...
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