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7 Cool Food Activations Your Audience Will Love

7 Cool Food Activations Your Audience Will Love

People have gotta eat, so it’s fairly safe to say that a food activation idea at your next event, program, or opportunity ought to go over big. That’s doubly true if your sponsor is in the food industry. What are my top food activation ideas? Here are 7 awesome food...
“Sponsorship” Is a Bad Word

“Sponsorship” Is a Bad Word

If I asked you to come up with a list of bad words, sponsorship would be nowhere on that list, I’m sure. After all, it’s not the B-word or the F-word. It’s just sponsorship. What’s so bad about that?  While maybe not as bad as some profanity, sponsorship is still a...