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Fall in Love with the Problem in Sponsorship 

Fall in Love with the Problem in Sponsorship 

Sponsorship seekers tend to think of sponsors as these mighty companies with all their ducks in a row. To a first-time sponsorship seeker especially, they imagine these companies conduct business each day with nary a problem. I can understand where that perception...
Evolution of Sponsorship

Evolution of Sponsorship

Isn’t evolution fascinating? All you have to do is look at plant or insect species that have existed since the time of the dinosaurs to appreciate how adaptable living things are. We change as the conditions around us change to ensure our survival. When it comes to...
The Power of Curiosity in Sponsorship 

The Power of Curiosity in Sponsorship 

Albert Einstein once said: “The important thing is not to stop questioning. Curiosity has its own reason for existing.” Yet there’s also the saying that curiosity killed the cat, which is supposed to dissuade us from being inquisitive.  Exploring your curiosity to the...
Sponsorship and Donuts

Sponsorship and Donuts

Donuts. They sure are delicious, right? From Krispy Kreme to Dunkin’, a tasty donut can be a great way to start the morning or a nice little pick-me-up in the middle of a long workday. You’re probably wondering why I’m talking about donuts, right? Maybe I’m just...
Do the Opposite of Everyone Else 

Do the Opposite of Everyone Else 

Follow the leader is not just a children’s game, but a psychological phenomenon that occurs all the time. According to a Harvard Business Review article, what happens when you follow someone else’s lead is known as transference.  Leaders are viewed as put-together,...