Sponsorship collective logo
Why Sponsors Ghost You! 

Why Sponsors Ghost You! 

Isn’t being ghosted one of the worst feelings ever?  You don’t understand why your date couldn’t just dignify you with a response and let you know that things aren’t going to work out. Ah, but ghosting doesn’t only happen in our personal lives. It can occur...
What Is Omnichannel Sponsorship? 

What Is Omnichannel Sponsorship? 

It’s a term you haven’t been able to escape if you’ve followed sponsorship trends for 2023. I’m talking about omnichannel sponsorship, of course.  If you by chance haven’t heard this term thrown around yet, trust me when I say that it’s only a matter of time. The...