I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline. To that end, I have listed some articles that will give you a full picture of the sponsorship landscape and how to increase your chances of success. Check out the following articles and resources: How To Get Sponsorship For Anything: A Complete Step By Step Guide The Essential Guide To Sponsorship Valuation The Definitive Guide To The Sponsorship Proposal How To Get Event Sponsorship: Absolutely Everything You Need To Know The Complete Guide To Title Sponsorship: Title, Naming And Presenting Rights Defined I see a lot of the same mistakes being made when sponsorship seekers write a request letter to sponsors, so this post will focus on a structure and a process that will guide your sponsorship efforts. I have also included several sponsorship request letter templates as well as an infographic to guide your efforts going forward. Scroll down to see the infographic and templates. What Is a Sponsorship Letter? And When to Use One! Before diving […]
