by Chris Baylis | Feb 29, 2024 | Sponsorship
The only certainties in this life are death and taxes. As for everything else? Well, at any point, it could shift. Listen, I’ve been there myself. I used to sell sponsorship before I started consulting as part of the Sponsorship Collective. I understand more than...
by Chris Baylis | Feb 29, 2024 | Sponsorship
We all wonder what we can do to preserve our earth for ourselves and future generations. While you might make a lot of commendable strides to reduce your carbon footprint in your personal life, what about professionally? Of course, you know me. I’m talking about...
by Chris Baylis | Feb 29, 2024 | Sponsorship
Brand growth is sort of like outgrowing a pair of pants. After a while, a company feels too constricted in its current role, so it’s time for something bigger (like a new pants size). The goal for many of these businesses is expanding globally after establishing a...
by Chris Baylis | Feb 29, 2024 | Sponsorship
You know what I always say: the riches are in the niches. I didn’t coin the saying, but it’s applicable in sponsorship, so I’ve kind of adopted it. What I mean when I say it is that highly profitable sponsorship opportunities exist more readily when you niche down...
by Chris Baylis | Feb 29, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource Page for Sport and Athlete Sponsorship 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed...
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