by Chris Baylis | Mar 31, 2024 | Sponsorship, Sponsorship Inventory
A sponsorship proposal is your key to getting a sponsor onboard and generating guaranteed revenue. Writing up a well-structured proposal goes beyond listing benefits and prices. It includes researching your potential sponsors, customizing your offers to them, and...
by Chris Baylis | Mar 27, 2024 | Cause Marketing Basics, Cause Sponsorship, Charity, Event Sponsorship, Sponsorship
Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post...
by Chris Baylis | Mar 27, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised. There are...
by Chris Baylis | Mar 22, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out...
by Chris Baylis | Mar 22, 2024 | Sponsorship, Sponsorship Activation
In my post “How to Get Sponsorship Dollars this Fall” we unpacked the sometimes complicated world of corporate sponsorship. I promised in that post that we would dive a little deeper into building the sponsorship proposal, how to get the prospecting...
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