by Chris Baylis | Apr 30, 2024 | Conference Sponsorship, Non-Profit Sponsorship, Sponsorship
Today’s post is a case study in sponsorship that proves the value of good guidance in your sponsorship program. I’ll tell you all about Morgan, a client of mine at the Sponsorship Collective. When she began with us, she had around $350,000 in sponsorship...
by Chris Baylis | Apr 24, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting, Sponsorship Sales
Representing sponsorship within your organization can be an exciting, rewarding and sometimes challenging role. You need to be creative to build beneficial partnerships that balance the objectives of your organization with those of your sponsors and external partners....
by Chris Baylis | Apr 24, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study:...
by Chris Baylis | Apr 24, 2024 | Sponsorship, Sponsorship Sales
I am writing this post for two audiences. The first is the hiring manager looking to retain sponsorship talent. The second is to the sponsorship sales professional, looking for work in the field (whether new or experienced). There are some damaging approaches and...
by Chris Baylis | Apr 17, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Sales
If I had a dollar for every time I heard a fundraiser complain about their board of directors…or a board of directors complain about their fundraiser, I’d be a very rich man! Every single problem that I see stems from a lack of understanding of the sponsorship...
Recent Comments