by Chris Baylis | Jul 31, 2024 | Sponsorship
Augmented reality is having a moment right now. In 2024, it’s predicted that up to 1.7 billion AR devices are out there in the world. It was only 200 million in 2015, proving what an explosive growth has occurred in almost 10 years. Why am I talking about AR on...
by Chris Baylis | Jul 31, 2024 | Event Sponsorship, Festivals, Sponsorship, Sponsorship Activation
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: Resource Page for Festival and Event Sponsorship The Ultimate Guide to Sponsorship Prospecting: How to Find the Perfect Sponsor for Your...
by Chris Baylis | Jul 24, 2024 | Event Sponsorship, Motorsport, Sponsorship, Sponsorship Valuation
Before you dive in, if you want to know how to calculate sponsorship value, check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven...
by Chris Baylis | Jul 24, 2024 | Cause Sponsorship, Event Sponsorship, Motorsport, Sponsorship, Sponsorship Packages, Sponsorship Recruiting
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works. Your Sponsorship...
by Chris Baylis | Jul 24, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper...
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