Before we dive in, I am giving away two free resources to help you with valuations. Get your free copy of my infographic and valuation checklist now!
Last week we looked at the first head of the hydra that can be corporate sponsorship in our sector. This week, we’ll look at vanquishing those other two heads, and set you on course to be a hero in your organization of Herculean status.
This two-part blog post series goes out to my warrior-friends in the non-profits and charities who identify as “small shops”. These organizations are typically under $500,000 in yearly revenue, and cringe at the thought of taking on additional tasks that will stretch their already scarce resources.
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible.
We all know what makes a rights holder ready for sponsorship in their own eyes- they need money! But we all know that the needs of the property are largely irrelevant in the eyes of sponsors.
We hear this question a lot. “I keep getting sent to the online form…what should I do?
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here.
Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind.
This post was originally published by the good people over at Eventbrite. You can check out the original article here and you can download the 2017 Guide to Event Sponsorship here.
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study: Sponsorship Valuation Best Practices The Essential Guide to Sponsorship Valuation: Learn