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A travel snag causes you to miss your flight, leaving you stranded when you’re supposed to host a physical event. An indispensable portion of your event staff all falls ill at the same time. A major crisis or emergency sidelines your plans to hold your event. Whenever...

Sponsorship is a two-sided opportunity, bringing sponsorship “properties” and sponsor brands together to create meaningful experiences for their shared audience. When done properly the sponsorship property gains the funds needed to develop truly evocative events from...

Nothing provides a better source of sponsorship than the ones you already have. When you look to the future to plan the same, or new events, past sponsors provide an existing relationship hungry for nourishment. While consideration must be given to content and...

We see the finish line; athletes with arms raised in triumph, audiences cheering, towels wrapped over shoulders, and above it all a massive banner complete with sponsors’ logos. This is a common sight to most people, whether they are a fan or not. Events such as...

In-kind sponsorships are often looked at as being less valuable than cash sponsorships. However, when you find the right in-kind sponsorships, they can make a huge difference in the overall success level of your event. Sponsors provide goods or services designed to...

https://www.youtube.com/watch?v=-1D8A6NZ7PM&t=7s A rookie mistake marketers make when seeking sponsorship prospects is to NOT treat them like any other B2B sales target. Sponsors are no different than clients when it comes to prospecting. You still need to adopt a...

https://www.youtube.com/watch?v=gsLoKVHnMKk I have been getting questions from clients, readers, social media connections and just about everyone involved in sponsorship, asking me to share my thoughts on how to handle sponsorship during a crisis like COVID-19, which...