Blog
Sponsorship Lessons Learned the Hard Way
The One Thing Every Sponsor Wants (And Nobody is Doing)
Corporate Sponsorship Done Right: The Art of Doing Nothing
Three Simple Formats for Sponsor Summits That Work
Let me start by saying that I hate the term “sponsor summit.” When people hear it they think of a hugely expensive, over the top, highly formal, high-pressure sales event. Sponsor summits are NEVER high-pressure sales events and they are only as formal as you want them to be. You can hold any type of summit that fits your brand and your partners…as long as you hold it at least once a year, every year. No exceptions.
read more
5 Modern Obstacles to Sponsorship Sales (And How to Overcome Them)
The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
Five Things That Make a Property “Sponsorship Ready” in the Eyes of a Sponsor
The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
Getting Past the Online Sponsorship Request Form
What do Sponsors Want? Actually, Sponsors Don’t Exist!
