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In all my guidance on this blog, I always talk up the importance of high-quality assets and activation ideas. I do this for a reason. After all, your assets and activation are what you sell to the sponsor. You want to earn a premium, so they have to be worth buying. ...

Sports sponsorship can fund your team so you can afford new uniforms or travel expenses. You can also increase your promotional standing with the right sponsor. Yet how do you find that seemingly elusive right sponsor in sports? Here are the top companies for sports...

Efficiency and effectiveness are two of those words that look the same and can even be mistaken for one another if you’re speed-reading. Yet they mean two very different things. As Peter Drucker says: “efficiency is doing things right; effectiveness is doing the right...

It’s that time of year again, the month where you always host your annual company event. Last year, you had a small, little-known sponsor, and that went well enough, but this year, you’ve set your sights a little higher. You want to pursue corporate sponsorship for...

Disclaimer: Before you continue, you should note that neither the author nor The Sponsorship Collective are taxation or legal experts. The following is provided for general information purposes only and does not constitute legal or financial/taxation advice. You...

I’ve been busy with house renovations lately, including add-ons to my home. Whenever you get a new room built in your home, it needs to be painted. I’m the type that would rather do that myself than hire a team. Maybe you’re the same way. If so, then you know that you...

You need sponsorship for an upcoming event. You wish you could just shout this from the rooftops and see who responds, but that’s not how it works. In sponsorship, as in many things in life, you must be willing to ask for what you need, but how? Here is how to ask for...

Over the years, I’ve talked with enough sponsorship seekers to know that almost all my clients are very busy people. Many of them don’t do sponsorship as a full-time gig. They have a nine-to-five job that drains them of their time and creative energies. Then they’ve...

Everyone wants to be a success story, but for most people, it doesn’t just happen overnight. It can require a lot of trial and error and plenty of failures before things start going right. If you’re looking to succeed in the sponsorship industry especially, what will...