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Following the tips in our guide on getting sponsorship, you recently landed a sponsor for your upcoming event by writing a sponsorship letter, customizing a sponsorship pitch deck, conducting a valuation and you drew up a sponsorship contract. In fact, you may have...

Sponsorship is a powerful marketing tool. Believe it or not, businesses are looking for events and opportunities just like yours to tap into your captive audience and exposure. The key to getting sponsorship is seeing the value you bring and learning how to make...

Corporate sponsorship or sponsorship by a small business might seem like more of an act of charity than a self-serving act, but there are actually many advantages to businesses that are willing to invest in their local community and the groups within it. So how does...

As a nonprofit, major event, small business or sports team, you lack the capital and reach needed to make your event or fundraiser a reality. Having a corporate sponsorship would really help put you on the map, but you always feel like the little fish in the big pond....

Sponsorship sales require a clear agreement with defined roles and responsibilities in order to be successful. As a marketing tool, it allows you to connect with the right brands and products to enhance your relationship with your audience while also building a...

Mastering the art of sponsorship sales emails will open new doors and opportunities in your ventures. Understanding what works, why it works, and how it can affect your overall strategy is paramount to success in our digital world. What is the best way to approach...

Intangible benefits associated with sponsorship marketing can be one of the most important tools in your marketing arsenal. Although they don’t hold a physical presence like product placement, sampling rights, logo placement and social media, your intangibles often...