Blog
Motorsport Sponsorship: How to Get Racing Sponsors
If you’ve ever watched a motorsport race on TV before, from the big names like NASCAR to smaller organizations, it’s no secret that this sport relies a lot on sponsorships. Everywhere you look–from the gear to the stands to the cars themselves–sponsorship...
How to Get Gala Sponsorship: The Complete Guide
Your organization will soon celebrate another anniversary, and this year, you’d like to do something nice. To both share in your successes and generate funding that will get you through to the next year, you want to host a gala. This big party will require big money,...
Why Companies Sponsor: The Main Goals and Objectives of Sponsorship
On this blog, I talk a lot about what’s in it for you from the perspective of your organization or business when you chase sponsorship. You get funding, access to vendors and other parties you need, publicity, promotions, and a whole new audience to potentially...
What’s the Difference Between Sponsorship and Advertising?
Companies and organizations seek sponsors for all sorts of reasons, some for financial assistance and others for promotions. If you’re looking for help in the promotional department, should you be searching for a sponsor or maybe an advertiser instead? What’s the...
How to Talk to Sponsors: A Guide to the First Meeting
It’s the day you’ve been waiting for. You’ve agonized over your sponsorship package, edited and re-edited your proposal, and now your target sponsor has agreed to a meeting in person. You’re excited and nervous at the same time. You really want things to go well, so...
How to Determine Sponsorship Levels
Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit for your sponsorship package, but I’m here to tell you that’s just not true. To up your chances of a sponsor accepting your...
Getting Past the Online Sponsorship Request Form
We hear this question a lot. “I keep getting sent to the online form…what should I do?” The question refers to those online forms that companies have on their website for you to complete to apply for sponsorship. The question is, should you fill it out. The answer is…yes! But not without a story first. […]
Why You Should Avoid Tiered Sponsorship Levels (And What to do Instead)
https://www.youtube.com/watch?v=uWqLNoU3Lvo&t=3s I have some bad news. Sponsors HATE sponsorship packages with levels. Having worked with brands on sponsorship deals big and small across North America, a few things stand out, specifically related to sponsorship...
The Six-Step Event Sponsorship Checklist
It’s a day you’ve dreamt about for years: your organization’s first event. You’ve been so busy planning all the small details lately, but now you’ve come across a rather big hurdle, getting sponsorship. You want to work with a sponsor for your event, but you’re not...