Blog
Sponsors on Demand
Do you want leads every single day? Maybe meetings with sponsors every week and new sponsors every month? Today, I have a special training series I want to bring to you that will help you achieve exactly those objectives. And before you ask me–does this training...
The Ultimate Festival Sponsorship Proposal
Writing a sponsorship proposal is hard for a lot of sponsorship seekers. If you ask me, I think it’s because they put too much weight on the proposal, assuming that it’s the be-all, end-all of sponsorship (it definitely isn’t!). While knowing when to send the proposal...
The Ultimate Festival Planning Checklist and Timeline
Did you just wrap up hosting a festival and now you’re raring to get ready for the next? Or perhaps this will be your first festival and you want to be triply sure that you did everything correctly, so you came here. Well, either way, good choice! In my post on...
The Sponsorship Marketing Funnel
Have you ever heard of marketing funnels? What about sales funnels? The purpose of these funnels is to create a reliable means of following along with the customer journey, or the steps that a lead takes to become a customer. Well, in the case of sponsorship, it’s...
The Essential Guide to RFID for Events and Festival Planners
Technology continues to make staggering advancements forward, enhancing our lives and granting us better abilities to throw smashing events and festivals. One such type of technology that needs to be on the radar of any event planner is RFID. What is RFID and how is...
The 27 Best Apps for Festival Planners
Let’s be real: planning a festival is tough work! There are only 24 hours in a day, and you often feel pinched for time. You’d love to use an app or several to simplify the festival-planning process. What are the best apps for this? Here are some of the best apps for...
Why Sponsors Ghost You!
Isn’t being ghosted one of the worst feelings ever? You don’t understand why your date couldn’t just dignify you with a response and let you know that things aren’t going to work out. Ah, but ghosting doesn’t only happen in our personal lives. It can occur...
How to Renew Your Sponsors Every Year
If you’ve been working with sponsors every year for a couple of years now, then your issue might not be so much with acquiring sponsors at this point but retaining them. Some of your sponsors gladly sign on for another year of partnership with you while others are...
Sponsorship Lessons Learned from 1000+ Clients
In my position here as the head of the Sponsorship Collective, I have the advantage of having worked with hundreds of clients over the years. This has given me a unique perspective into sponsorship through the eyes of sponsorship seekers, a role that I myself haven’t...