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You’ve watched excitedly as your YouTube channel continues to climb, your subscriber count shooting up. You’ve even gotten a few YouTube plaques mailed to you for your accomplishments. As your channel attracts more attention, you’re thinking of working with sponsors....

As an influencer, you have a huge following on social media (hundreds of thousands of followers or more), and you know that your reach can only grow if you get sponsored deals. How do you convince companies to send you free swag that you can then promote? Here’s how...

Do you know what alchemy is? It refers to a creation or transformation process that’s “seemingly magical,” as the Oxford Dictionary puts it. Yet alchemy does have real roots in science and chemistry. The kind of alchemy I’ll talk about today is more of the nature of...

Are you a marketer? More specifically, do you work in digital marketing? If so, then you’re at an advantage when it comes to sponsorship. For you, it’s easier to identify which sponsorship assets could potentially be more valuable thanks to your background. Okay, but...

Activation opportunities are a form of experiential marketing that is a great fit for sporting events. Many of my sponsorship-seeking clients struggle to come up with quality activation ideas, which inspired this post. What are the top activation ideas for sports...

As I talked about in a recent post, when people go to a sporting event, they don’t want overpriced water or sticky soda. A lot of them drink beer. It tastes great with a hot dog and a soft pretzel, after all. Being such a major concession, alcohol sponsorship in sport...

Wow. You finally did it. It took a long time (weeks, months, maybe longer), but you finally signed a new sponsor. This is a hugely exciting time, I know. You deserve congratulations for reaching this point, but you can’t rest on your laurels just yet. What you do...

What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with sponsors or you have current active deals. I wouldn’t tell you this though if it wasn’t true. In today’s post, I’ll explain more...

Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had a boss who didn’t understand sponsorship. He asked me to find a sponsor in the same nonchalant tone you would ask someone to buy...