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7 Cool Food Activations Your Audience Will Love

7 Cool Food Activations Your Audience Will Love

People have gotta eat, so it’s fairly safe to say that a food activation idea at your next event, program, or opportunity ought to go over big. That’s doubly true if your sponsor is in the food industry. What are my top food activation ideas? Here are 7 awesome food...

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“Sponsorship” Is a Bad Word

“Sponsorship” Is a Bad Word

If I asked you to come up with a list of bad words, sponsorship would be nowhere on that list, I’m sure. After all, it’s not the B-word or the F-word. It’s just sponsorship. What’s so bad about that?  While maybe not as bad as some profanity, sponsorship is still a...

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How to Increase Traffic to Your Exhibit Hall 

How to Increase Traffic to Your Exhibit Hall 

Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: How to Plan a Conference: A Step-by-Step Guide How to Market a Conference: Everything You Need to Fill Your Event How to Plan a...

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The Top Five Things Sponsors Want More Of 

The Top Five Things Sponsors Want More Of 

As a sponsorship seeker, are you looking to renegotiate with a sponsor for even more money? Perhaps you’ve been dissatisfied with the quality of your sponsor relationships in the past and you want to take things to the next level. In both those scenarios and many...

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How to Upgrade Your Exhibitors into Sponsors 

How to Upgrade Your Exhibitors into Sponsors 

Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: How to Plan a Conference: A Step-by-Step Guide How to Market a Conference: Everything You Need to Fill Your Event How to Plan a...

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How to Teach Your Boss to Do Better Sponsorship 

How to Teach Your Boss to Do Better Sponsorship 

Your company is trying to add new sponsors left and right, so you’ve begun reading my blog here at the Sponsorship Collective. Perhaps you’ve even joined my exclusive Facebook group where I share sponsorship training modules first. As a result, you’ve learned a lot,...

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Generating Activation Ideas

Generating Activation Ideas

It’s not enough to have meaningful, customized assets as you’re finalizing your sponsorship proposal. You also need activations. A lot of sponsorship seekers tend to go wrong when planning activations. They assume that an activation has to be epically, unspeakably...

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