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How to Ask for Sponsorship for an Event

How to Ask for Sponsorship for an Event

You need sponsorship for an upcoming event. You wish you could just shout this from the rooftops and see who responds, but that’s not how it works. In sponsorship, as in many things in life, you must be willing to ask for what you need, but how? Here is how to ask for...

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Know Your Numbers in Sponsorship 

Know Your Numbers in Sponsorship 

Over the years, I’ve talked with enough sponsorship seekers to know that almost all my clients are very busy people. Many of them don’t do sponsorship as a full-time gig. They have a nine-to-five job that drains them of their time and creative energies. Then they’ve...

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The Top Reasons People Succeed in the Sponsorship Industry

The Top Reasons People Succeed in the Sponsorship Industry

Everyone wants to be a success story, but for most people, it doesn’t just happen overnight. It can require a lot of trial and error and plenty of failures before things start going right. If you’re looking to succeed in the sponsorship industry especially, what will...

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What Baseball Can Teach Us about Sponsorship

What Baseball Can Teach Us about Sponsorship

Baseball season is officially upon us. I’m sure lots of you are excited for promising meetings between the Dodgers, Rockies, Phillies, Cardinals, Cubs, and the Braves. To be completely honest with you, baseball isn’t my thing. Now hockey, on the other hand… Yet today,...

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9 Signs You’re a Sponsorship Expert

9 Signs You’re a Sponsorship Expert

We all dream of being an expert in something, right? Yet to achieve that goal, you must possess a degree of mastery over a topic or area. If you’ve been at this sponsorship thing for long enough and perhaps you’ve enrolled in one or more of my programs, you may have...

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Motion vs. Action

Motion vs. Action

If I asked you what motion is, you’d of course have a definition for me, right? But I don’t mean motion in terms of getting up out of your seat and doing something, but rather, motion in business.  You know, stacking up your calendar with tasks and projects. When you...

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10 Things Everyone Hates about Sponsorship

10 Things Everyone Hates about Sponsorship

I’ve always been quite upfront about how procuring sponsorship is not easy. I understand–even doing what I do for a living–that some of you reading this loathe sponsorship. It’s not the rewards you hate, but all the effort to get there. What in particular do people...

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How to Win Big with Sponsorship Naming Rights

How to Win Big with Sponsorship Naming Rights

Bank of America Stadium, Wells Fargo Center, Gillette Stadium. What do those three buildings have in common besides hosting sports games of huge proportions? That’s right, it’s that each arena is named after a company instead of a local landmark or a piece of...

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Start Before You Are Ready

Start Before You Are Ready

If my post about embracing failure seemed like a strange bit of advice to you, wait until you hear this one. In sponsorship sales, I recommend you start before you’re ready. In other words, rather than have the plane fully built and then fly it, you build it as you...

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