Blog
Sponsorship Refunds, Cancellations, and Postponed Events
Today’s post is inspired by a video I made two years ago just when the worldwide pandemic known as COVID-19 was beginning. Here we are, some years later, and while COVID hasn’t disappeared from our lives entirely, for the most part, events have resumed. Yet that...
Things Sponsors Say: “We Don’t Do Sponsorship”
Stop me if you’ve heard this one before. You find a sponsorship prospect, more than likely through a website or a sponsorship form. You excitedly fill out the form or send an email. Perhaps you even pick up the phone and call. When you get a response, it’s definitely...
The Definitive Guide to Sports Fan Engagement
Sports fans are some of the best fans in the world, as they’re passionate, loyal, and big spenders. Financial resource MakeMoneyinLife.com notes that in 2020, the average sports fan spent $725 a year. Engaging with sports fans is critical, as it can hold their...
Finding the Time for Sponsorship Sales
We all only have 24 hours in a day, but for many of us, it feels more like 16 hours or even 10 or 12 hours, right? You try to be as productive as you can, but between juggling your full-time job, personal obligations like kids and family, life responsibilities like...
Why Sponsors Ignore Your Emails
Do me a favor and check your email outbox right now. How many emails have you sent to sponsors in the last week? Last month? Count them, please. Now, how many of those emails have you gotten replies to? The answer is probably zero, right? If not zero, then very close...
The Problem With Stock Sponsorship Packages
If you know me from this blog, then you know that the bane of my existence as someone who assists sponsorship seekers is the old gold, silver, and bronze sponsorship package. It’s just not helpful. Yet so many more times–more than I can count, really–I’ve gotten the...
Motorsport Marketing: 8 Ways to Promote Your Race Team
Every motorsport driver aspires to someday reach the level of being on a NASCAR or F1 team, but right now, no one’s even heard of your team. You really want to begin promoting your race team separately from your motorsport organization’s marketing. How do you do that?...
How to Get In-Kind or Contra Sponsorship
Here on the Sponsorship Collective blog, I mostly talk about offering sponsorship services in exchange for cash. There’s yet a different type of sponsorship that I don’t cover nearly as often. I’m talking about in-kind or contra sponsorship. If you’re interested in...
Three Things Missing from Every Sponsorship Program
Although you might be new to sponsorship if you’re reading this, I’m anything but. At this stage in my career, I’ve probably gone over more than 2,000 sponsorship packages, which is no small feat. These packages have been for a range of industries. Some are smaller...