Blog

Your sponsorship programs, if you can even call them that, all seem to end the same way. You engage with a prospect and get them interested enough to the point where you think they want a proposal. Yet when you send said proposal, you never hear back. You don’t know...

Corporate sponsorship deals are alluring to sponsorship seekers because they usually mean reeling in the big bucks compared to working with smaller sponsors. You don’t get something for nothing in this life, and so you need to offer your corporate prospects excellent...

People have gotta eat, so it’s fairly safe to say that a food activation idea at your next event, program, or opportunity ought to go over big. That’s doubly true if your sponsor is in the food industry. What are my top food activation ideas? Here are 7 awesome food...

If I asked you to come up with a list of bad words, sponsorship would be nowhere on that list, I’m sure. After all, it’s not the B-word or the F-word. It’s just sponsorship. What’s so bad about that?  While maybe not as bad as some profanity, sponsorship is still a...

As a sponsorship seeker, are you looking to renegotiate with a sponsor for even more money? Perhaps you’ve been dissatisfied with the quality of your sponsor relationships in the past and you want to take things to the next level. In both those scenarios and many...

Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: How to Plan a Conference: A Step-by-Step Guide How to Market a Conference: Everything You Need to Fill Your Event How to Plan a...

Your company is trying to add new sponsors left and right, so you’ve begun reading my blog here at the Sponsorship Collective. Perhaps you’ve even joined my exclusive Facebook group where I share sponsorship training modules first. As a result, you’ve learned a lot,...

It’s not enough to have meaningful, customized assets as you’re finalizing your sponsorship proposal. You also need activations. A lot of sponsorship seekers tend to go wrong when planning activations. They assume that an activation has to be epically, unspeakably...