Blog

Few types of sponsorships are bigger and more profitable than sports sponsorships. That’s how the world has gotten such superstar team-ups as Coca-Cola and the Olympics. Companies are willing to spend millions of dollars to sponsor sports, but why? What’s in it for...

I love a good read, don’t you? One of the books on my 2021 reading list was The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Jim Huling, Sean Covey, and Chris McChesney. I got a lot out of it, and I think you would too if you gave it a read....

The next time you turn on the television to watch a sports game or you attend a live sporting event, I want you to pay attention. You’ll notice more and more that the sponsors from one sport to another are insurance companies. Whether they have naming rights for the...

Although it took a few games of phone tag to coordinate a time when you could both talk, you finally got on the phone with your target sponsor. Even better is they agreed to your request for a meeting! This is what all your hard work, research, and preparation have...

You know the classic line that goes “I say to-may-to and you say to-mah-to,” right? Usually, when someone utters this phrase, it’s to argue over semantics. Sometimes there truly are two ways of saying the same thing, such as “last stop” versus “destination.” Or...

The sponsorship proposal is a key document in your sponsorship program. Detailed in the proposal are your cause, your priced assets in a menu (also known as the sponsorship package), and information about your event. Even in sports sponsorship, you need to write a...

Your annual conference has grown significantly over the years. It’s already conference planning time, and this year, you want the event to be its most encompassing yet. That means you need twice, maybe thrice the funding your conference usually requires, so you’ve...

For any target sponsor you’re pursuing, there are dozens, sometimes hundreds of other companies and organizations trying to do the same. You have to prove to a sponsor that you have something all those other sponsorship seekers don’t. That something is what I like to...

Your company has always been entrenched in the community. You’re striving to increase your audience with a sponsored event, and you figure you’d look locally for a sponsor. How can you secure business sponsorship in your city or town? Here’s how to get sponsorship...