Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here.
Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind.
This post was originally published by the good people over at Eventbrite. You can check out the original article here and you can download the 2017 Guide to Event Sponsorship here.
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study: Sponsorship Valuation Best Practices The Essential Guide to Sponsorship Valuation: Learn
Whether you are in cause, sport, municipality, education or festival sponsorship the reality is the same: sponsorship = activation. Period.
There is one thing that every single sponsorship property has to offer that every single sponsor wants…and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier?
How many prospects can you reasonably handle in your pipeline without running out of time to treat them all properly? 150?
When working with clients on their sponsorship sales goals and strategies, I see some common themes come up again and again. Unfortunately, when I am working on the brand side and helping them assess their sponsorship marketing goals…we see the same trends from those seeking sponsorship dollars.
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think of?
One of my personal heroes is Ira Glass, the longtime radio producer and NPR reporter. He’s turned the radio show into a modern art form, built for the podcast age before podcasts were even a thing.