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How to Make a Sponsorship Brochure

How to Make a Sponsorship Brochure

You know through this blog how to write a killer sponsorship proposal. In some instances, you might take some of the information from your proposal as well as your sponsorship package and tie it all together in an appealing sponsorship brochure. The keyword here is...

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Why Is Sponsorship Important in Sport?

Why Is Sponsorship Important in Sport?

Think about this year’s Super Bowl halftime show for a minute. No, no, not because Jennifer Lopez and Shakira performed, but think of the name of the halftime show. It was called the Pepsi Super Bowl LIV Halftime Show since Pepsi sponsored the entertainment. That’s...

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Motorsport Sponsorship: How to Get Racing Sponsors

Motorsport Sponsorship: How to Get Racing Sponsors

If you’ve ever watched a motorsport race on TV before, from the big names like NASCAR to smaller organizations, it’s no secret that this sport relies a lot on sponsorships. Everywhere you look–from the gear to the stands to the cars themselves–sponsorship...

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How to Get Gala Sponsorship: The Complete Guide

How to Get Gala Sponsorship: The Complete Guide

Your organization will soon celebrate another anniversary, and this year, you’d like to do something nice. To both share in your successes and generate funding that will get you through to the next year, you want to host a gala. This big party will require big money,...

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How to Talk to Sponsors: A Guide to the First Meeting

How to Talk to Sponsors: A Guide to the First Meeting

It’s the day you’ve been waiting for. You’ve agonized over your sponsorship package, edited and re-edited your proposal, and now your target sponsor has agreed to a meeting in person. You’re excited and nervous at the same time. You really want things to go well, so...

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How to Determine Sponsorship Levels

How to Determine Sponsorship Levels

Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit for your sponsorship package, but I’m here to tell you that’s just not true. To up your chances of a sponsor accepting your...

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Getting Past the Online Sponsorship Request Form

Getting Past the Online Sponsorship Request Form

We hear this question a lot. “I keep getting sent to the online form…what should I do?” The question refers to those online forms that companies have on their website for you to complete to apply for sponsorship. The question is, should you fill it out. The answer is…yes! But not without a story first. […]

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