Blog

I’ve always been quite upfront about how procuring sponsorship is not easy. I understand–even doing what I do for a living–that some of you reading this loathe sponsorship. It’s not the rewards you hate, but all the effort to get there. What in particular do people...

Bank of America Stadium, Wells Fargo Center, Gillette Stadium. What do those three buildings have in common besides hosting sports games of huge proportions? That’s right, it’s that each arena is named after a company instead of a local landmark or a piece of...

If my post about embracing failure seemed like a strange bit of advice to you, wait until you hear this one. In sponsorship sales, I recommend you start before you’re ready. In other words, rather than have the plane fully built and then fly it, you build it as you...

After last week’s post about failing in sponsorship and why failure isn’t the end of the world, I wanted to talk about something a little more positive today: sponsorship benefits. Most of the time, when discussing benefits in sponsorship, it’s more of what the...

Are you familiar with Seth Godin? He’s a business executive and author who’s written nearly 20 books, many of which have been New York Times bestsellers. He’s also the one who inspired today’s article with his quote: “he who fails the most wins.” I know, I know,...

Love is blind. The apple doesn’t fall far from the tree. Actions speak louder than words. Clichés are sometimes true, but more often than that, they’re tired and what’s worse, tiring. Sponsorship companies have been around the block so many times that your clichés...

If you could go back in time three months ago, what would you tell your old self? I’m sure you’ve learned a lot more about the ins and outs of sponsorship since then, so you’d probably have some valuable information to share. Now imagine what the future you three...

I get asked all the time what I think the worst sponsorship advice is or what kinds of misconceptions people have about sponsorship. Another question I get a lot is what the biggest sponsorship problem is. What is that one gaffe that’s so significant it can seriously...

Your boss has asked you and a small team of colleagues to find a sponsor for your upcoming event. Easy-peasy, right? Until you begin digging into what a sponsorship program is supposed to entail. Now you’re wondering if you’re in over your head. What does your boss...