Blog

Your Sponsors Are Lying to You

Your Sponsors Are Lying to You

What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with sponsors or you have current active deals. I wouldn’t tell you this though if it wasn’t true. In today’s post, I’ll explain more...

read more
Sponsorship Secrets From the Frontline

Sponsorship Secrets From the Frontline

Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had a boss who didn’t understand sponsorship. He asked me to find a sponsor in the same nonchalant tone you would ask someone to buy...

read more
Sponsorship ABCs

Sponsorship ABCs

Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for this: always be closing. If you’ve ever worked in sales or you currently do, then you understand this rationale. Your boss wants you...

read more
Sponsorship Prospecting Made Easy

Sponsorship Prospecting Made Easy

Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to reach out to versus those not to requires a keen sense that you’ll finesse the more you use it. In this post, I’ll help you...

read more
Understanding Sponsorship Audience Segments

Understanding Sponsorship Audience Segments

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t...

read more
Relationship Building in Sponsorship

Relationship Building in Sponsorship

There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of working with them again. And while I agree that sponsor relationships are important, they’re maybe not quite as important as you’d...

read more
How to Find Your Sponsorship Bottleneck

How to Find Your Sponsorship Bottleneck

What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to matters of pride or ego. Sometimes, it takes a second pair of eyes for you to realize a mistake you’ve been making. I tend to be...

read more