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Is 2021 the year you want to pursue sponsorship for the first time? If so, then you might have been voraciously reading my posts on what not to do, such as this one or this one. As I’ve discussed on the blog, it doesn’t matter if you’re hosting a virtual event or one...

Have you ever been guided by advice in your life? I certainly have, and I’m sure you have as well. Yet the thing about advice is that despite its intentions, not all of it as well-meaning as you’d wish. Even in sponsorship, you can get some pretty bum advice. What do...

A conference is a wonderful opportunity to meet like-minded people in your niche or industry. Your business has hosted a conference in the past, but that was small potatoes compared to what you plan to do this time. Now you want a gargantuan conference and you think...

In this world, you don’t get something for nothing. That goes for sponsorship as well. In exchange for funding your event, the sponsor gets…what? I know what you’re going to say: logos. It’s easy to fall into the trap that logos are the be-all, end-all of sponsorship,...

Recently, I published a post on how to sabotage a sponsorship program. I did that in the hopes that you’ll see it’s sometimes easier to make mistakes with your sponsorships than you might have thought. Today, I want to discuss more no-nos of sponsorship that I didn’t...

We’re living in an age right now where it’s virtual sponsorship or no sponsorship. Even once the COVID-19 pandemic is behind us and we can reconvene with regular society, virtual sponsorships are still likely to be around. How do you sell the idea to a skeptical...

Here at the Sponsorship Collective, I’m a big fan of telling you the right way to run your sponsorship campaigns. Sometimes though, it helps to see how you’re not supposed to do things to reinforce just why the consequences can be so disastrous. Bearing that in mind,...

You know through this blog how to write a killer sponsorship proposal. In some instances, you might take some of the information from your proposal as well as your sponsorship package and tie it all together in an appealing sponsorship brochure. The keyword here is...

Think about this year’s Super Bowl halftime show for a minute. No, no, not because Jennifer Lopez and Shakira performed, but think of the name of the halftime show. It was called the Pepsi Super Bowl LIV Halftime Show since Pepsi sponsored the entertainment. That’s...