Blog
The Most Powerful Asset in Sponsorship
All I need is the Right Contact…
I hear this, or some variation of it, every single week. When we survey our database, asking “What is the one thing standing in your way from selling more sponsorship?” the answer from the majority is some version of “all I need is the right contact person.” I...
The Path to Big Ticket Sponsorship Sales (With Video and Infographic!)
The Path to Big Ticket Sponsorship Sales: A Case Study Approach to $10 million in Sponsorship Transactions Over the last two years, we have worked on more than $10 million dollars in event and facility naming rights, major campaigns, multi-year agreements and...
Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE
Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE
Five Reasons Your Sponsorship Proposal isn’t Working!
Sponsorship Lessons Learned the Hard Way
The One Thing Every Sponsor Wants (And Nobody is Doing)
Corporate Sponsorship Done Right: The Art of Doing Nothing
Three Simple Formats for Sponsor Summits That Work
Let me start by saying that I hate the term “sponsor summit.” When people hear it they think of a hugely expensive, over the top, highly formal, high-pressure sales event. Sponsor summits are NEVER high-pressure sales events and they are only as formal as you want them to be. You can hold any type of summit that fits your brand and your partners…as long as you hold it at least once a year, every year. No exceptions.