Blog
Beyond the Basics: Uncommon Sponsorship Secrets That Work
Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it's time to wind down your sponsorship efforts. But hold on -it may be the perfect moment to start building relationships with potential sponsors who will...
The Future of Sports Sponsorship: Trends, Innovations, and Market Growth
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource Page for Sport and Athlete Sponsorship How to Write a Sports Sponsorship Proposal Why is Sponsorship Important in Sport? The...
Sponsorship Trends from the Biggest Events This Year
One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by trends, which got me thinking. Why not examine how 2024 has proceeded so far in sponsorship according to all the hottest events? After...
Fashion-Forward: Exploring Creative Sponsorship Opportunities in the Fashion Industry
It’s time to werk, because this post is all about the intersection of fashion and sponsorship. This is a major money-making area I haven’t yet explored in too much detail, but today, I’m going to change that. After all, fashion sponsorship is a huge opportunity...
Your Mid-Year Sponsorship Trends Report: What Has Come True?
Can you believe we’re more than halfway through 2024 already? It feels like just yesterday we were talking about what the year could be. Now, a lot has already come to pass. While 2024 is nowhere near finished yet, I thought now would be a good time to see which...
Everything You Need to Know About Macro-Influencer Sponsorship
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and influencers” series: Resource Page for Podcast and Influencer Sponsorship The Complete Guide to Podcast Sponsorship Maximizing...
Things Are Heating Up! July 2024’s Biggest Sponsorship Activations
It’s not just the temperatures that are sweltering right now. There have been plenty of red-hot sponsorship activations all July long that you have to see to believe. And that’s exactly what I’m here to help you do, see them! As always, my goal is to help you realize...
Augmented Reality and Its Role in Sponsorship
Augmented reality is having a moment right now. In 2024, it’s predicted that up to 1.7 billion AR devices are out there in the world. It was only 200 million in 2015, proving what an explosive growth has occurred in almost 10 years. Why am I talking about AR on...
The Top Ways to Make Your Sponsored Events More Interactive
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: Resource Page for Festival and Event Sponsorship The Ultimate Guide to Sponsorship Prospecting: How to Find the Perfect Sponsor for Your...