Blog
The Art of Sponsorship Prospecting: Targeting the Right Brands for Your Niche
Sponsorship prospecting is not selecting names out of a hat or picking a sponsor based on perceived budget. It’s a dedicated process that can yield targeted sponsorship outcomes. I’d even say it’s an artform. This guide will explore how to fine-tune your sponsor...
The Do’s and Don’ts of Negotiating Festival Sponsorship Deals
Sponsorship spending is up, and festivals are one of the biggest areas of profitability outside of sports. Now is no time to be haughty if you have a sponsor on the line for your upcoming festival. You must know how to negotiate fairly and efficiently. How do you do...
7 Podcast Sponsorship Mistakes to Avoid
According to a May 2023 Variety article, podcast advertising revenue in the United States will hit $2.3 billion that year, an increase of 25 percent. As podcasts become bigger draws, more hosts wish to begin working with sponsors. However, inexperience can lead to...
Demystifying Sponsorship Valuation: Common Pitfalls to Avoid When Assessing Sponsorship Opportunities
One of the most common questions I receive from sponsorship seekers is this: How much is my opportunity worth? I’ve called this a million-dollar question on the blog before, and that descriptor is quite apt. And yes, you can sometimes take that literally. There is...
Five Things AI Can Do in Sponsorship (And 3 Things It Can’t Do!)
AI is everywhere these days and expanding all the time. Some of us worry the technology might encroach on our jobs (and rightfully so, at least for some industries), while others wholeheartedly embrace this new technology. Sponsorship is such a multifaceted subject...
How to Convince Your Boss to Change Their Sponsorship Strategy
Your boss wears a lot of hats, and managing your company’s sponsorships is one of them. Your business has sought a solid sponsorship partner for so long, but you’ve always come up short because your boss uses outdated or incorrect strategies. How can you gently nudge...
7 Motorsport Sponsorship Mistakes to Avoid
Sports sponsorships remain the most lucrative and popular types of partnerships to pursue. However, the road to motorsport sponsorship is paved with good intentions. What are some gaffes to know so you can avoid them? Here are my top 7 motorsport sponsorship blunders...
Sponsorship Is Not Philanthropy (And Why This Mindset Costs You Sponsorship Deals)
Unless you’re brand new to the blog (and in which case, welcome!) or the Sponsorship Collective, I’m sure you’ve heard me say it at least once. If not, here it is. Sponsorship is not philanthropy. Yes, just as the title says, sponsorship is not philanthropy. Many...
Sponsorship Case Study: Memphis in May International Festival
Kevin Grothe’s Road to Success Kevin Grothe is the VP of sponsorship for the Memphis in May International Festival, a celebration of Memphis culture that seeks to spread international awareness. The organization has spearheaded economic, international, and education...