Blog
Using Social Media to Find Sponsors for Your Next Event
Social media is powerful stuff. It’s created celebrities, introduced memes, and dropped that next viral piece of content right into your lap. Moreso, social media is an excellent tool for finding sponsors. How can you use it to beef up the sponsor list for your next...
Become a Sponsorship Magnet
I recently published a post about making your festival absolutely irresistible to sponsors, magnetic even. What if you have a program or opportunity outside the festival sphere but still want to draw in sponsors like a magnet? Today’s post is for you. Join me as I...
Build a Sponsorship Cookbook
There’s a quote I recently heard, and while I don’t exactly know who said it, its stuck with me ever since. Here it goes: “Amateurs have a recipe; masters have a cookbook.” So why does it matter if you come across as an amateur or a master? Sponsors don’t like to work...
7 Proven Ways to Find Festival Sponsors
Your festival has just ended for the year, and you know what that means. That’s right, it’s already time to begin thinking of next year’s festival and who may sponsor it! How can you find festival sponsors to propel your event? Here are 7 proven methods for finding...
Make Your Festival Stand Out to Sponsors: 5 Ways to Become a Sponsorship Magnet
You know how magnets work, right? They have south and north poles, and opposites attract. Now imagine pulling sponsors to you like a magnet. It would be effortless, right? The gravitational pull would do all the heavy lifting. This doesn’t have to be simply something...
Local Sponsorship: The Benefits of Working with Local Businesses for Your Festival
So often, I see sponsorship seekers pursue only the highest-caliber sponsors, especially in the festival sphere. They assume that unless they have huge names for their event that their audience won’t care. Fortunately, that’s anything but the case! I recommend local...
5 More Critical Festival Sponsorship Mistakes to Avoid
Recently, I wrote an article about sponsorship festival dealbreakers. The post got a very positive reception, as I think sometimes a dealbreaker doesn’t seem like such a big issue until poof, your pending sponsorship deal evaporates into thin air. I’ve seen it happen...
7 Ways to Offer Real Value to Sponsors
Sponsorship is about marketing, and as a marketing venture, your sponsor wants value out of you. However, sponsorship seekers sometimes struggle to provide value to their sponsors, which can sour deals and prevent longer-term arrangements. How do you offer real value...
Multiyear Sponsorship Agreements
Imagine this: your event or program just wrapped up for another ultra-successful year. You’re exhausted but satisfied. It’s time to rest, right? Absolutely not! It’s time to begin searching for sponsors all over again to ensure you have enough for next year’s event....