Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Archive: Motorsport
The latest industry news, interviews, technologies, and resources.
Motorsport Marketing: 8 Ways to Promote Your Race Team
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Companies Who Sponsor Motorsport: From NASCAR to Motocross and Everything in Between
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Motorsport Sponsorship: How to Get Racing Sponsors
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Why Companies Sponsor: The Main Goals and Objectives of Sponsorship
On this blog, I talk a lot about what’s in it for you from the perspective of your organization or business when you chase sponsorship....
What’s the Difference Between Sponsorship and Advertising?
Companies and organizations seek sponsors for all sorts of reasons, some for financial assistance and others for promotions. If you’re...
How to Determine Sponsorship Levels
Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit...
Why You Should Avoid Tiered Sponsorship Levels (And What to do Instead)
https://www.youtube.com/watch?v=uWqLNoU3Lvo&t=3s I have some bad news. Sponsors HATE sponsorship packages with levels. Having worked...