I know what you’re thinking! Is this the same Chris Baylis who has told me over and over and over again not to use sponsorship proposals? Yes! But before I tell you when it’s a good idea to use a sponsorship proposal, I want you to promise to do the following: Download my sponsorship proposal template Read my post called “The Definitive Guide to the Sponsorship Proposal” Read my post called “The Five Stages of Sponsorship”
This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director who is occasionally asked to join in sponsorship meetings or who has been asked to build a sponsorship proposal.
Welcome to part two of my series all about sponsorship and events. By now you have realized that this series is not about how to close sponsorship leading up to an event, for that you will want to head to my series focused on cause marketing essentials. For an even quicker overview, have a look at my infographic on the sponsorship journey.
The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.