Not every sponsorship partnership is meant to last forever. Even successful sponsorship relationships can reach a point where priorities...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
Sponsorship Deck, One-Pager, or Proposal? How to Choose the Right Format
Many organizations use the terms sponsorship deck, sponsorship package, sponsorship proposal, and sponsorship one-pager interchangeably....
Why Do Most Sponsorship Renewals Fail? Hint: You Started Six Months Too Late
Most renewals are not lost in the renewal conversation. They are lost in the silence before it. Here is the pattern that kills more...
How Community-Led Events Can Attract Better Sponsorships
Many community organizations assume sponsorship is only available to large festivals, major sporting events, or organizations with massive...
Public Sector Partnerships: How Government and Municipal Sponsorships Work
When most people think about sponsorship, they picture private companies investing in events, nonprofits, sports teams, or community...
What Are the 7 Renewal Red Flags Most Sponsorship Properties Miss?
A sponsor almost never tells you they are leaving. They say they are "evaluating," or they go quiet, or they renew one last time and...
How Do Sponsors Decide Whether to Renew Their Sponsorship?
The renewal decision is made in a room you will never sit in, weeks before the sponsor answers your email. By the time they tell you yes...
What Do You Say to a Sponsor to Get Them to Renew? The Renewal Conversation Script
There is one sentence that ends more renewals than any objection a sponsor will ever raise: "So, are we renewing for next year?" It puts...
Sponsorship Renewal in 90 Days: The Plan That Starts on Event Day
Renewal is not a conversation you have when the contract is ending. It is a 90-day plan, and it starts the day your event ends. The...