Telling people “no” is an uncomfortable experience and people try to avoid it at all costs and so our prospects have come up with an ingenious way to say no without having to say no, and it sounds like this: “Just send me a proposal” Which is code for “no thanks.” The reason it works so well is that as sponsorship seekers we are obsessed with the idea that the sponsorship proposal makes the sale. We reason that once the sponsor hears about our great cause and sees how many benefits we’ve stuffed into the “gold level” of our package, they will jump at the chance to give us money. The sponsor asks for a proposal to get out of an uncomfortable situation and the sponsorship seeker happily sends over the proposal under the false impression that the sponsor has any intention of reading their sponsorship package. Just Say No to Stock Proposals The next time someone says “Just send me a proposal” I want you to use the most powerful word in the English language: “No” Take a moment to let that sink in! It should make you uncomfortable because it goes against everything you think you know about […]
