Blog
How to Get Event Sponsorship: Absolutely Everything You Need to Know
How to Start a Sponsorship Program for Your Nonprofit
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
What is Sponsorship?
Sponsorship is a marketing discipline and is one of the most powerful tools within the marketing spectrum. Sponsorship allows the property (the one making the sale) to connect the brand (or sponsor) to their target audience in meaningful, targeted and interactive...
Why You Should Avoid Tiered Sponsorship Levels (And What to do Instead)
I have some bad news. Sponsors HATE sponsorship packages with levels. Having worked with brands on sponsorship deals big and small across North America, a few things stand out, specifically related to sponsorship levels and tiered sponsorship packages. The Scourge of...
How to get Media Sponsorship for an Event: A Practical guide
We have worked on literally thousands of events, valuing sponsorship opportunities and coaching event and conference organizers through the sponsorship sales process. In every case, securing a media sponsor has significantly increased the value and appeal of these...
The Most Powerful Asset in Sponsorship
All I need is the Right Contact…
I hear this, or some variation of it, every single week. When we survey our database, asking “What is the one thing standing in your way from selling more sponsorship?” the answer from the majority is some version of “all I need is the right contact person.” I...
The Path to Big Ticket Sponsorship Sales (With Video and Infographic!)
The Path to Big Ticket Sponsorship Sales: A Case Study Approach to $10 million in Sponsorship Transactions Over the last two years, we have worked on more than $10 million dollars in event and facility naming rights, major campaigns, multi-year agreements and...
Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE
Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE