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How to Start a Sponsorship Program for Your Nonprofit

How to Start a Sponsorship Program for Your Nonprofit

Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...

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What is Sponsorship?

What is Sponsorship?

Sponsorship is a marketing discipline and is one of the most powerful tools within the marketing spectrum. Sponsorship allows the property (the one making the sale) to connect the brand (or sponsor) to their target audience in meaningful, targeted and interactive...

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All I need is the Right Contact…

All I need is the Right Contact…

I hear this, or some variation of it, every single week. When we survey our database, asking “What is the one thing standing in your way from selling more sponsorship?” the answer from the majority is some version of “all I need is the right contact person.” I...

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