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Sponsorship ABCs

Sponsorship ABCs

Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for this: always be closing. If you’ve ever worked in sales or you currently do, then you understand this rationale. Your boss wants you...

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Sponsorship Prospecting Made Easy

Sponsorship Prospecting Made Easy

Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to reach out to versus those not to requires a keen sense that you’ll finesse the more you use it.  In this post, I’ll help you...

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Understanding Sponsorship Audience Segments

Understanding Sponsorship Audience Segments

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t...

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Relationship Building in Sponsorship 

Relationship Building in Sponsorship 

There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of working with them again. And while I agree that sponsor relationships are important, they’re maybe not quite as important as you’d...

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How to Find Your Sponsorship Bottleneck

How to Find Your Sponsorship Bottleneck

What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to matters of pride or ego. Sometimes, it takes a second pair of eyes for you to realize a mistake you’ve been making.  I tend to be...

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What Is a Sponsorship Form? 

What Is a Sponsorship Form? 

Online forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor company’s website, you might have seen a sponsorship form as well. What exactly is this? A sponsorship form is an online form that...

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What Is Brand Sponsorship Marketing 

What Is Brand Sponsorship Marketing 

In a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in marketing, specifically, a type of sponsorship known as brand or branded sponsorship. What is brand sponsorship? Brand sponsorship...

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