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Mar 31, 2019

Seven More Deadly Sins of Sponsorship

Seven More Deadly Sins of Sponsorship

In this post, I talked about the Seven Deadly Sins of Sponsorship. I got a lot of great feedback on the post, as many sponsorship seekers felt like they learned a lot. Well, guess what? I’m back with seven more sponsorship sins you don’t want to be guilty of doing, so...

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The Sponsorship Proposal and…Shark Attacks?

The Sponsorship Proposal and…Shark Attacks?

Because it rarely happens that we receive a sponsorship investment without submitting a sponsorship proposal it is too easy to assume that the sponsorship proposal causes the sponsorship dollars. This belief pervades all aspects of sponsorship sales but actually the sponsorship proposal is not where we should be putting our efforts.

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April 2024’s Awesome Sponsorship Activations

April 2024’s Awesome Sponsorship Activations

Welcome! If you’re reading this, it’s officially May, which means we’re nearly midway through the year already. The sponsorship activations are heating up, which leaves me with the itch to share some of the most inspiring examples that occurred throughout April. After...

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How to Price Sponsorship Packages

How to Price Sponsorship Packages

Pricing sponsorship packages is a challenge many face. After all, the stakes are high. Setting the price too low risks leaving money on the table and undervaluing your brand. Set it too high, chances are you might scare away potential sponsors. I'm here to tell you...

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