Blog
Case Study: Podcast Sponsorship Best Practices
I’m no stranger to discussing podcast sponsorship, whether you’re looking for the ultimate guide or success steps. However, with this being such a growing sponsorship sphere and one that my clients ask me about a lot, I want to provide even more information to help...
How CJ Landed a $30,000 Multi-Year Partnership Within Three Days of Working With Us…
CJ Scarlet’s Road to Success Last week, we looked at Anissa Cooke’s path to sponsorship success in the synthetic biology sphere. Today, I want to review an extraordinary case, the story of CJ Scarlet. CJ is the volunteer Vice President of Harmony: NC LGBT+ Allied...
What’s in Store – NFL Sponsorship Stats That Could Impact the 2023-2024 Season
Football season is one we all fervently look forward to. While fans wait to see who will be traded to which teams and what the lineups will look like, I await the kinds of sponsorship opportunities that will affect the landscape of the NFL. Sports sponsorship is by...
8 Great Activation Ideas and Examples in 2023
2023 has been an incredible year in sponsorship activations already, and it’s only about halfway over! Being on the cutting edge of activations can set you apart and drive more sponsorship your way, so what kinds of activations are getting all the headlines this year?...
Case Study: Charity Sponsorship Best Practices
In my experience running the Sponsorship Collective, charity sponsorship is a tough act for many sponsorship seekers. It can be difficult to delineate between donors and sponsors, especially if you’ve only ever worked with donors before. However, your sponsors speak...
How Anissa Cooke Left Old Sponsorship Mistakes Behind and Rose to New Heights with Her Synthetic Biotech Event
Anissa Cooke’s Road to Success Recently, we looked at Chris Norwood’s journey to sponsorship as the marketing director for an Arizona music festival. Today, we’re diving into a completely different field, synthetic biotech, and how Anissa Cooke, the Director of...
How to Recession-Proof Your Sponsorship Opportunity
Recessions are one of those words that no one ever wants to hear. It seems like just yesterday that we overcame the 2008 recession, and now here we are, possibly plummeting toward another. You might worry what this means for your sponsorship prospects, and if they’re...
5 Ways to Close More Sponsorship Deals in the Next 90 Days
Are you on a quest to increase your sponsorship quotient? This isn’t an overnight process, but if you’re willing to put time and work in, you can begin closing more deals within the next 90 or so days. How do you do it? Here are five ways to taste more sponsorship...
Why Sponsors Ghost You!
Isn’t being ghosted one of the worst feelings ever? You don’t understand why your date couldn’t just dignify you with a response and let you know that things aren’t going to work out. Ah, but ghosting doesn’t only happen in our personal lives. It can occur...