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Sponsorship Follow-Up: The Art of Overcoming Objections

Sponsorship Follow-Up: The Art of Overcoming Objections

“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give him the chance to. […]

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What Is the Difference Between Sponsorship and a Donation?

What Is the Difference Between Sponsorship and a Donation?

As a nonprofit organization, getting cash, goods, and services from the local community is a great way to keep your organization afloat with a never ending flow of support. Yet, there’s a lot of confusion surrounding the ideas of sponsorships and donations. In fact,...

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If Gold, Silver, Bronze Is So Bad, Why Do They Use It?

If Gold, Silver, Bronze Is So Bad, Why Do They Use It?

Sometimes I feel like I live in two worlds. In world one, I work with brands (i.e. sponsors) who hate (and I mean HATE) gold, silver, bronze sponsorship packages. They throw out thousands of these packages every month, ignoring them completely. In world two, I work with sponsorship seekers who love the gold, silver, bronze […]

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Sponsorship for Athletes: Everything You Need to Know

Sponsorship for Athletes: Everything You Need to Know

How to Get Sponsorship for Athletes Participating in athletic events is costly. Whether you are a bodybuilder, skier, gymnast, ironman, runner, swimmer, or cyclist, meeting your goals can become more difficult if you don’t have the budget. Many athletes miss out on...

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15 Ways to Add Value to Your Corporate Sponsorship Program

15 Ways to Add Value to Your Corporate Sponsorship Program

The competition for sponsorship programs is fierce. There are thousands of causes and events out there fighting for dollars from companies of all sizes. The only way to get an edge over the competition is to look for bigger and better opportunities for sponsors that...

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The Complete Guide to Podcast Sponsorship

The Complete Guide to Podcast Sponsorship

So you’ve managed to carve out a nice little niche, or even major audience for your podcasts. Congratulations! But are you aware of the value of your podcast audience? Many podcast producers fail to recognize the income they can generate through their podcast success....

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