Blog

As part of an organization, you might not liken yourself to a salesperson, at least not much. That’s just not one of your job responsibilities. Yet thinking of accruing sponsors as anything less than making a sale is a big mistake. After all, in this scenario, you’re...

While professional sports have attracted sponsors to finance major aspects of the business including the cost of managing major stadiums through naming rights, brands can benefit from sports sponsorships across all levels of sports. Sports provide a widespread...

Golf Tournaments usually have a clear audience that appeals to an interesting variety of sponsors. While it might seem the logical focus would be on sports apparel and equipment, the audience at golf tournaments tend to be affluent, successful, educated people with...

When it comes to reaching a highly specialized target audience, nothing offers a better opportunity than professional associations and membership organizations. Brands targeting these audiences have little opportunity to get face to face with these people in...

The beauty of conferences is that they offer a very specific purpose for their attendees. Industry driven, they tap into the needs of their audience providing inspiration for the types of sponsorship packages you can offer. In general, they are designed to solve...

Sponsorship activation is a term a lot of marketers, sponsorship seekers and conference organizers might not recognize. That’s scary since activation is the most important aspect of successful sponsorship sales. We like to think of activation as “switching on” a...