Blog

Baseball season is officially upon us. I’m sure lots of you are excited for promising meetings between the Dodgers, Rockies, Phillies, Cardinals, Cubs, and the Braves. To be completely honest with you, baseball isn’t my thing. Now hockey, on the other hand… Yet today,...

We all dream of being an expert in something, right? Yet to achieve that goal, you must possess a degree of mastery over a topic or area. If you’ve been at this sponsorship thing for long enough and perhaps you’ve enrolled in one or more of my programs, you may have...

If I asked you what motion is, you’d of course have a definition for me, right? But I don’t mean motion in terms of getting up out of your seat and doing something, but rather, motion in business.  You know, stacking up your calendar with tasks and projects. When you...

I’ve always been quite upfront about how procuring sponsorship is not easy. I understand–even doing what I do for a living–that some of you reading this loathe sponsorship. It’s not the rewards you hate, but all the effort to get there. What in particular do people...

Bank of America Stadium, Wells Fargo Center, Gillette Stadium. What do those three buildings have in common besides hosting sports games of huge proportions? That’s right, it’s that each arena is named after a company instead of a local landmark or a piece of...

If my post about embracing failure seemed like a strange bit of advice to you, wait until you hear this one. In sponsorship sales, I recommend you start before you’re ready. In other words, rather than have the plane fully built and then fly it, you build it as you...

After last week’s post about failing in sponsorship and why failure isn’t the end of the world, I wanted to talk about something a little more positive today: sponsorship benefits. Most of the time, when discussing benefits in sponsorship, it’s more of what the...

Are you familiar with Seth Godin? He’s a business executive and author who’s written nearly 20 books, many of which have been New York Times bestsellers. He’s also the one who inspired today’s article with his quote: “he who fails the most wins.” I know, I know,...

Love is blind. The apple doesn’t fall far from the tree. Actions speak louder than words. Clichés are sometimes true, but more often than that, they’re tired and what’s worse, tiring. Sponsorship companies have been around the block so many times that your clichés...