Blog

Podcasts continue to be big business as the 2020s get underway, and more podcast hosts than ever have broadened their search to find sponsors. However, they can be far-removed from what they think a sponsor wants versus what they truly want. What do podcast sponsors...

I’m all for a bit of trial and error, but not with a pricy sponsorship deal on the line and a looming festival on the calendar. In that kind of scenario, you must be cognizant that dealbreakers could cost you a sponsor at the last minute. What gaffes should you avoid?...

When trying to get your foot in the door and land a discovery session, having an “in” helps tremendously. You won’t have to get looped back to the receptionist and cut through layers of red tape to talk to someone within the sponsorship division at a company. ...

Do you want leads every single day? Maybe meetings with sponsors every week and new sponsors every month? Today, I have a special training series I want to bring to you that will help you achieve exactly those objectives. And before you ask me–does this training...

Writing a sponsorship proposal is hard for a lot of sponsorship seekers. If you ask me, I think it’s because they put too much weight on the proposal, assuming that it’s the be-all, end-all of sponsorship (it definitely isn’t!). While knowing when to send the proposal...

Have you ever heard of marketing funnels? What about sales funnels?  The purpose of these funnels is to create a reliable means of following along with the customer journey, or the steps that a lead takes to become a customer. Well, in the case of sponsorship, it’s...