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If you ask sponsorship seekers, clients within the Sponsorship Program, and others you come across who are involved in sponsorship, you’re likely to hear two different answers when it comes to how a sponsorship package should be presented. One school of thought is...

Without the right promotional star power, even if your event is on the cusp of excellence, the turnout will be low. That’s why many of my clients seek media sponsors who can secure enough media coverage for your event that it shines.  If you’re pursuing your first...

Here at the Sponsorship Collective, I’m all about providing you with tips and advice for acing your sponsorship program.  Sometimes though, knowing what not to do is just as important. This way, you can avoid critical missteps that your fellow sponsorship seekers have...

Every year, as the current year is about to end and a new one is underway, you sit down with other decision-makers in your company or organization and plan for the next 365 days (give or take).  If part of that planning involves sponsorship, then you may wonder when...

It doesn’t matter so much whether you’ve earned $1,000 in sponsorship dollars or $10 million, you’ve heard an objection before. I know I have, and if you’re reading this, then maybe those objections are becoming too insurmountable.  Today’s post is based on a free...