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You know through this blog how to write a killer sponsorship proposal. In some instances, you might take some of the information from your proposal as well as your sponsorship package and tie it all together in an appealing sponsorship brochure. The keyword here is...

Think about this year’s Super Bowl halftime show for a minute. No, no, not because Jennifer Lopez and Shakira performed, but think of the name of the halftime show. It was called the Pepsi Super Bowl LIV Halftime Show since Pepsi sponsored the entertainment. That’s...

If you’ve ever watched a motorsport race on TV before, from the big names like NASCAR to smaller organizations, it’s no secret that this sport relies a lot on sponsorships. Everywhere you look–from the gear to the stands to the cars themselves–sponsorship...

Your organization will soon celebrate another anniversary, and this year, you’d like to do something nice. To both share in your successes and generate funding that will get you through to the next year, you want to host a gala. This big party will require big money,...

On this blog, I talk a lot about what’s in it for you from the perspective of your organization or business when you chase sponsorship. You get funding, access to vendors and other parties you need, publicity, promotions, and a whole new audience to potentially...

Companies and organizations seek sponsors for all sorts of reasons, some for financial assistance and others for promotions. If you’re looking for help in the promotional department, should you be searching for a sponsor or maybe an advertiser instead? What’s the...

It’s the day you’ve been waiting for. You’ve agonized over your sponsorship package, edited and re-edited your proposal, and now your target sponsor has agreed to a meeting in person. You’re excited and nervous at the same time. You really want things to go well, so...

Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit for your sponsorship package, but I’m here to tell you that’s just not true. To up your chances of a sponsor accepting your...