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5 Things Podcast Sponsors Wish You Knew 

5 Things Podcast Sponsors Wish You Knew 

Podcasts continue to be big business as the 2020s get underway, and more podcast hosts than ever have broadened their search to find sponsors. However, they can be far-removed from what they think a sponsor wants versus what they truly want. What do podcast sponsors...

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Dealbreakers: 7 Festival Sponsorship Mistakes to Avoid

Dealbreakers: 7 Festival Sponsorship Mistakes to Avoid

I’m all for a bit of trial and error, but not with a pricy sponsorship deal on the line and a looming festival on the calendar. In that kind of scenario, you must be cognizant that dealbreakers could cost you a sponsor at the last minute. What gaffes should you avoid?...

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Cold Email Strategies for Podcast Sponsorship

Cold Email Strategies for Podcast Sponsorship

When trying to get your foot in the door and land a discovery session, having an “in” helps tremendously. You won’t have to get looped back to the receptionist and cut through layers of red tape to talk to someone within the sponsorship division at a company. ...

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Sponsors on Demand

Sponsors on Demand

Do you want leads every single day? Maybe meetings with sponsors every week and new sponsors every month? Today, I have a special training series I want to bring to you that will help you achieve exactly those objectives. And before you ask me–does this training...

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The Ultimate Festival Sponsorship Proposal

The Ultimate Festival Sponsorship Proposal

Writing a sponsorship proposal is hard for a lot of sponsorship seekers. If you ask me, I think it’s because they put too much weight on the proposal, assuming that it’s the be-all, end-all of sponsorship (it definitely isn’t!). While knowing when to send the proposal...

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The Ultimate Festival Planning Checklist and Timeline

The Ultimate Festival Planning Checklist and Timeline

Did you just wrap up hosting a festival and now you’re raring to get ready for the next? Or perhaps this will be your first festival and you want to be triply sure that you did everything correctly, so you came here. Well, either way, good choice! In my post on...

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The Sponsorship Marketing Funnel 

The Sponsorship Marketing Funnel 

Have you ever heard of marketing funnels? What about sales funnels?  The purpose of these funnels is to create a reliable means of following along with the customer journey, or the steps that a lead takes to become a customer. Well, in the case of sponsorship, it’s...

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The 27 Best Apps for Festival Planners 

The 27 Best Apps for Festival Planners 

Let’s be real: planning a festival is tough work! There are only 24 hours in a day, and you often feel pinched for time. You’d love to use an app or several to simplify the festival-planning process. What are the best apps for this? Here are some of the best apps for...

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