Blog
Sponsorship Follow-Up: The Art of Overcoming Objections
“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give him the chance to. […]
What Is the Difference Between Sponsorship and a Donation?
As a nonprofit organization, getting cash, goods, and services from the local community is a great way to keep your organization afloat with a never ending flow of support. Yet, there’s a lot of confusion surrounding the ideas of sponsorships and donations. In fact,...
Sponsorship ROI Metrics: Approaches to Measurement and Evaluation
It’s always important to remember that in sponsorships, it’s not solely about what the sponsor can give you, but what you can give them as well. You should strive for a mutually beneficial partnership, as this will keep your sponsor eager to work with you for longer...
Sponsorship for Festivals: What You Need to Know for Your Event to Be a Hit
Festivals are big business these days. Tens of millions of people attend festivals every year. No matter which type of festival you’d like to host, you want it to make a huge splash. That means seeking sponsorship opportunities, but you’re not quite sure where to...
If Gold, Silver, Bronze Is So Bad, Why Do They Use It?
Sometimes I feel like I live in two worlds. In world one, I work with brands (i.e. sponsors) who hate (and I mean HATE) gold, silver, bronze sponsorship packages. They throw out thousands of these packages every month, ignoring them completely. In world two, I work with sponsorship seekers who love the gold, silver, bronze […]
Sponsorship for Athletes: Everything You Need to Know
How to Get Sponsorship for Athletes Participating in athletic events is costly. Whether you are a bodybuilder, skier, gymnast, ironman, runner, swimmer, or cyclist, meeting your goals can become more difficult if you don’t have the budget. Many athletes miss out on...
Sponsorship for Municipalities: Revenue Growth Strategies for Cities and Townships
Sponsorship for municipalities offer a world of opportunities to gain financial support for revenue growth. Whether you assist in running a megacity, or a tiny township, you have access to a community. Every community represents an interesting cross-section of targets...
15 Ways to Add Value to Your Corporate Sponsorship Program
The competition for sponsorship programs is fierce. There are thousands of causes and events out there fighting for dollars from companies of all sizes. The only way to get an edge over the competition is to look for bigger and better opportunities for sponsors that...
The Complete Guide to Podcast Sponsorship
So you’ve managed to carve out a nice little niche, or even major audience for your podcasts. Congratulations! But are you aware of the value of your podcast audience? Many podcast producers fail to recognize the income they can generate through their podcast success....