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Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for this: always be closing. If you’ve ever worked in sales or you currently do, then you understand this rationale. Your boss wants you...

Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to reach out to versus those not to requires a keen sense that you’ll finesse the more you use it.  In this post, I’ll help you...

When sponsorship seekers come to me, frustrated that their sponsorship program isn’t getting them the results they want, they usually assume they have to make wholesale changes. Sometimes, I recommend they do. In other instances, you only need some small tweaks to...

If you’ve been a long-time reader of the blog, then you should remember this post about the ways to (unknowingly) destroy your sponsorship program, or maybe this one. Well, I’m back today with another post in that same vein about what not to do when starting your...

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t...

There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of working with them again. And while I agree that sponsor relationships are important, they’re maybe not quite as important as you’d...

What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to matters of pride or ego. Sometimes, it takes a second pair of eyes for you to realize a mistake you’ve been making.  I tend to be...

Online forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor company’s website, you might have seen a sponsorship form as well. What exactly is this? A sponsorship form is an online form that...

In a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in marketing, specifically, a type of sponsorship known as brand or branded sponsorship. What is brand sponsorship? Brand sponsorship...