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Mar 31, 2019

What do Sponsors Want? Actually, Sponsors Don’t Exist!

What do Sponsors Want? Actually, Sponsors Don’t Exist!

I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of sponsor from our friends at Google Translate:

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Engaging your Board in Fundraising and Sponsorship

Engaging your Board in Fundraising and Sponsorship

This post is aimed primarily at the charity and non profit. For my private sector and sports team readers…next week we will be back at it with some tricks of the trade for you. This one’s for the charities! Thanks to my good friend Mena Gainpaulsingh of Purposeful Fundraising Inc. for guest posting and sharing her expertise!

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The One Thing Every Sponsor Wants (And Nobody is Doing)

The One Thing Every Sponsor Wants (And Nobody is Doing)

Everybody wants a silver bullet to sell sponsorship, the one thing that works every time. Guess what? It DOES exist! Is it a well written proposal? A solid elevator pitch? The perfect combination of logos, sampling rights and exhibit space? Nope! I talk to sponsors a lot (yes, the people with the money!) and I hear […]

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The Ultimate Sponsorship Prospecting Formula

The Ultimate Sponsorship Prospecting Formula

One of the main reasons people reach out to sponsorship consultants like myself is for help with prospecting. I can completely understand that, as figuring out who to contact and where to start can be quite difficult to determine, especially for first-time sponsorship seekers.  I am often asked for my advice on how to get […]

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How to Use Audience Data for More Sponsorship Sales

How to Use Audience Data for More Sponsorship Sales

If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship seekers.  Many sponsorship seekers do not possess the level of data […]

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The Hottest Activations from May 2024

The Hottest Activations from May 2024

Well, boys and girls, festival season is officially upon us, meaning that the sponsorship activations are coming hot and fast. We’re also getting into summer movie season, so there are lots of fun examples of how brands used sponsorship to promote themselves.  Here...

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Networking Strategies that Drive Sponsorship Success

Networking Strategies that Drive Sponsorship Success

I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading with the sponsorship package is […]

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How To Ask For Sponsorship: Questions For The First Meeting

How To Ask For Sponsorship: Questions For The First Meeting

Asking For Sponsorship Is Easy! As Long As You Don’t Ask For Money (Yet!) Prospecting is arguably the most important part of the sponsorship sales process. It is through the process of discovery meetings, geared towards information gathering rather than sales, that you learn whether or not the market will support your goals. The goal […]

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