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Mar 31, 2019

Sponsorship Activation, It’s Easier Than You Think

Sponsorship Activation, It’s Easier Than You Think

After taking the time to dream up assets and then painstakingly valuing and sorting them into properties, you might be feeling creatively spent. That’s not unfair, as valuation is one of the trickiest parts of the sponsorship process. Take some time to recharge your creative batteries, because activation is a must-have component of your sponsorship […]

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Creative Sponsorship Ideas For Your Next Event

Creative Sponsorship Ideas For Your Next Event

Sponsorship is the lifeblood of many events. It allows organizers to deliver a richer experience for attendees while offsetting costs. But with a saturated sponsorship market, how do you stand out and attract the right partners? The answer lies in creativity. By...

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My Beef With Sponsorship Brokerage

My Beef With Sponsorship Brokerage

I get asked to sell sponsorship for clients in exchange for a percentage of the total sponsorship sales made (otherwise known as sponsorship brokerage). I get asked this a lot. My answer is always a polite but firm no. Do you want me at the table with you to help with negotiations? Sure! But definitely […]

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Sponsorship Case Study: FOCUS 

Sponsorship Case Study: FOCUS 

Today’s post is a case study in sponsorship that proves the value of good guidance in your sponsorship program.  I’ll tell you all about Morgan, a client of mine at the Sponsorship Collective. When she began with us, she had around $350,000 in sponsorship...

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Proving Your Value:  Measuring Sponsorship Return on Investment

Proving Your Value: Measuring Sponsorship Return on Investment

I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study: Sponsorship Valuation Best Practices The Essential Guide to Sponsorship Valuation: Learn […]

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How to Hire Sponsorship Sales Staff (or Get Hired)

How to Hire Sponsorship Sales Staff (or Get Hired)

I am writing this post for two audiences. The first is the hiring manager looking to retain sponsorship talent. The second is to the sponsorship sales professional, looking for work in the field (whether new or experienced). There are some damaging approaches and philosophies that come up during the recruiting and onboarding phase and I […]

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