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Mar 31, 2019

March 2024’s Most Memorable Activations

March 2024’s Most Memorable Activations

And whoosh, March disappears just like that. There was so much fun along the way, such as SXSW 2024 in Austin, which is always a good time.  As I did last month, and the month before that, I want to take this time to assess which activations made the largest...

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10 Techniques to Increase Sponsorship ROI and Brand Value

10 Techniques to Increase Sponsorship ROI and Brand Value

Determining where to focus your efforts to maximize your sponsorship value can be confusing. We receive messages and emails all the time from people who tell us that valuation remains one of the most puzzling parts of sponsorship. We work alongside our clients to develop strategies that maximize the revenue potential for their organization and […]

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How to Get Sponsors Despite your Geography!

How to Get Sponsors Despite your Geography!

When you discover that a sponsorship prospect is clear across the world from you, you might feel disinclined to pursue them further. You’re worried about regional differences that could rear their ugly head, not to mention the annoyance of different time zones. Well, I’m here to tell you that geography does not have to be […]

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Sponsorship Realities Every Sponsorship Property Needs to Know

Sponsorship Realities Every Sponsorship Property Needs to Know

I recently did a presentation for a group of fundraisers, community centre CEOs and sponsorship sales professionals in the sport and for-profit space focused on sponsorship realities that every sponsorship property needs to know. In today’s post, I am going to share the insights from that invite-only presentation. In no particular order, here are sponsorship […]

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How to Get Film Festival Sponsors

How to Get Film Festival Sponsors

Through my career in the sponsorship industry, one thing I realized many years ago is that attracting the right festival sponsors is an art in itself, whether that be film, music, food, or arts. It takes experience to become adept in this field, as the subtle nuances...

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Common Sponsorship Proposal Mistakes to Avoid

Common Sponsorship Proposal Mistakes to Avoid

A sponsorship proposal is your key to getting a sponsor onboard and generating guaranteed revenue. Writing up a well-structured proposal goes beyond listing benefits and prices. It includes researching your potential sponsors, customizing your offers to them, and...

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Nine Steps to Cause Marketing Success

Nine Steps to Cause Marketing Success

In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised.

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