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3 Most Common Barriers to Good Cause Sponsorship
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It […]
7 Sponsorship Valuation Questions, Concerns and Common Mistakes Part Two
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Sponsorship Valuation Best Practices Essential Guide to Sponsorship Valuation If […]
7 Sponsorship Valuation Questions, Concerns and Common Mistakes Part One
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part Two Sponsorship Valuation Best Practices Essential Guide to Sponsorship Valuation If […]
Redemption for Big Brands
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with an issue or, more appropriately, the effective resolution of an issue, rather than […]
The Five Habits of Highly Effective Sponsorship Sales People
Have you read the book by Stephen Covey called The 7 Habits of Highly Effective People? If not, I highly recommend you check it out. When I read through the book, I was quite inspired. I kept thinking about the habits that Covey describes in his book and trying to figure out how I can […]
Sponsorship Strategy Development: Spaghetti vs the Sniper
Who would win in a fight? A bowl of spaghetti or a highly trained sniper? Well, what’s true in life is true in sponsorship. The real question is, who are you in this fight? The spaghetti or the sniper?
Case Study: Sponsorship Valuation Best Practices
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Essential Guide to Sponsorship […]
Cause Marketing versus Corporate Sponsorship: The Ultimate Showdown
I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Sponsorship Cause Marketing […]
Three Scenarios That Demand a Sponsorship Proposal
I know what you’re thinking! Is this the same Chris Baylis who has told me over and over and over again not to use sponsorship proposals? Yes! But before I tell you when it’s a good idea to use a sponsorship proposal, I want you to promise to do the following: Download my sponsorship proposal […]