The latest writings from our team

Welcome! If you’re reading this, it’s officially May, which means we’re nearly midway through the year already. The sponsorship...

After taking the time to dream up assets and then painstakingly valuing and sorting them into properties, you might be feeling creatively spent. That’s not unfair, as valuation is one of the trickiest parts of the sponsorship process. Take some time to recharge your creative batteries, because activation is a must-have component of your sponsorship program. Whether you are in cause, sport, municipality, education, or festival sponsorship, the reality is the same. Sponsorship = activation. Period. Still thinking of sponsorship as putting a logo on a building, wall, invitation, bottle of wine? Then you are missing 90 percent of the sponsorship world. Putting logos on stuff is definitely part of sponsorship, but only a small part, and certainly not the most valuable part, or the most fun. The best way to make your sponsors happy is to make your audience happy. In a nutshell, that’s what sponsorship activation is all about. In this guide, I’ll explain sponsorship activation, share some examples of good and bad activation ideas, and load you up with lots of tips and best practices so your own activations knock it out of the park. After all, your attendees should never have to endure sponsorship. They should […]