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Mar 31, 2019

The Custom Sponsorship Proposal

The Custom Sponsorship Proposal

In my post “How to Get Sponsorship Dollars this Fall” we unpacked the sometimes complicated world of corporate sponsorship. I promised in that post that we would dive a little deeper into building the sponsorship proposal, how to get the prospecting meeting and how to move it forward successfully.

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Sponsorship Activation, Fulfillment and Renewal

Sponsorship Activation, Fulfillment and Renewal

How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out above all others in the sponsorship space and will also help you close more revenue […]

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How to Estimate the Cost of Sponsorships?

How to Estimate the Cost of Sponsorships?

This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to […]

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Eleven Questions for Every Sponsorship Prospect

Eleven Questions for Every Sponsorship Prospect

Once you’ve identified your sponsorship prospects, your next goal is to set up a discovery session.  This first meeting doesn’t always take place in person, especially anymore. You can have the discovery session on the phone or through Facetime, Zoom, or any other popular video-chatting platform. After you break the ice with that well-timed and […]

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Fundraising Event Ideas: The Golf Tournament

Fundraising Event Ideas: The Golf Tournament

I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments when they think fundraising events (and I have run my fare share), why not start […]

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February 2024’s Most Awesome Activations 

February 2024’s Most Awesome Activations 

Just like that, February is over in a flash. Between the Super Bowl, the NBA All-Star 2024, and New York Fashion Week, this month was jam-packed with events that presented many opportunities for sponsorship activations. With so much cool stuff happening, you won’t...

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