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Mar 31, 2019

April 2024’s Awesome Sponsorship Activations

April 2024’s Awesome Sponsorship Activations

Welcome! If you’re reading this, it’s officially May, which means we’re nearly midway through the year already. The sponsorship activations are heating up, which leaves me with the itch to share some of the most inspiring examples that occurred throughout April. After...

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How to Price Sponsorship Packages

How to Price Sponsorship Packages

Pricing sponsorship packages is a challenge many face. After all, the stakes are high. Setting the price too low risks leaving money on the table and undervaluing your brand. Set it too high, chances are you might scare away potential sponsors. I'm here to tell you...

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Sponsorship Activation, It’s Easier Than You Think

Sponsorship Activation, It’s Easier Than You Think

After taking the time to dream up assets and then painstakingly valuing and sorting them into properties, you might be feeling creatively spent. That’s not unfair, as valuation is one of the trickiest parts of the sponsorship process. Take some time to recharge your creative batteries, because activation is a must-have component of your sponsorship […]

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Creative Sponsorship Ideas For Your Next Event

Creative Sponsorship Ideas For Your Next Event

Sponsorship is the lifeblood of many events. It allows organizers to deliver a richer experience for attendees while offsetting costs. But with a saturated sponsorship market, how do you stand out and attract the right partners? The answer lies in creativity. By...

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My Beef With Sponsorship Brokerage

My Beef With Sponsorship Brokerage

I get asked to sell sponsorship for clients in exchange for a percentage of the total sponsorship sales made (otherwise known as sponsorship brokerage). I get asked this a lot. My answer is always a polite but firm no. Do you want me at the table with you to help with negotiations? Sure! But definitely […]

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Sponsorship Case Study: FOCUS 

Sponsorship Case Study: FOCUS 

Today’s post is a case study in sponsorship that proves the value of good guidance in your sponsorship program.  I’ll tell you all about Morgan, a client of mine at the Sponsorship Collective. When she began with us, she had around $350,000 in sponsorship...

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