Blog
Proving Your Value: Measuring Sponsorship Return on Investment
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study: Sponsorship Valuation Best Practices The Essential Guide to Sponsorship Valuation: Learn […]
How to Hire Sponsorship Sales Staff (or Get Hired)
I am writing this post for two audiences. The first is the hiring manager looking to retain sponsorship talent. The second is to the sponsorship sales professional, looking for work in the field (whether new or experienced). There are some damaging approaches and philosophies that come up during the recruiting and onboarding phase and I […]
What Your Board of Directors Needs to Know About Sponsorship
If I had a dollar for every time I heard a fundraiser complain about their board of directors…or a board of directors complain about their fundraiser, I’d be a very rich man! Every single problem that I see stems from a lack of understanding of the sponsorship process and so this post is part therapy […]
March 2024’s Most Memorable Activations
And whoosh, March disappears just like that. There was so much fun along the way, such as SXSW 2024 in Austin, which is always a good time. As I did last month, and the month before that, I want to take this time to assess which activations made the largest...
10 Techniques to Increase Sponsorship ROI and Brand Value
Determining where to focus your efforts to maximize your sponsorship value can be confusing. We receive messages and emails all the time from people who tell us that valuation remains one of the most puzzling parts of sponsorship. We work alongside our clients to develop strategies that maximize the revenue potential for their organization and […]
How to Get Sponsors Despite your Geography!
When you discover that a sponsorship prospect is clear across the world from you, you might feel disinclined to pursue them further. You’re worried about regional differences that could rear their ugly head, not to mention the annoyance of different time zones. Well, I’m here to tell you that geography does not have to be […]
Sponsorship Realities Every Sponsorship Property Needs to Know
I recently did a presentation for a group of fundraisers, community centre CEOs and sponsorship sales professionals in the sport and for-profit space focused on sponsorship realities that every sponsorship property needs to know. In today’s post, I am going to share the insights from that invite-only presentation. In no particular order, here are sponsorship […]
Corporate Sponsorship Case Study: Sponsorship Levels Gone Wrong
Unfortunately, our prospects can suffer from the same misconceptions about sponsorship as everybody else. I want to share this case study with you to outline how important it is to educate our sponsors and to make sure we fully understand the needs of our sponsors before we close the deal.
How to Get Film Festival Sponsors
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: Resource Page for Festival and Event Sponsorship Sponsorship for Festivals: What You Need to Know For Your Event to Be a Hit Building...