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Common Sponsorship Proposal Mistakes to Avoid
A sponsorship proposal is your key to getting a sponsor onboard and generating guaranteed revenue. Writing up a well-structured proposal goes beyond listing benefits and prices. It includes researching your potential sponsors, customizing your offers to them, and...
Nine Steps to Cause Marketing Success
In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised.
Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!)
Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post is targeted at the small shop, I think all shops can relate. Before you […]
The Custom Sponsorship Proposal
In my post “How to Get Sponsorship Dollars this Fall” we unpacked the sometimes complicated world of corporate sponsorship. I promised in that post that we would dive a little deeper into building the sponsorship proposal, how to get the prospecting meeting and how to move it forward successfully.
Sponsorship Activation, Fulfillment and Renewal
How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out above all others in the sponsorship space and will also help you close more revenue […]
How to Estimate the Cost of Sponsorships?
This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to […]
Eleven Questions for Every Sponsorship Prospect
Once you’ve identified your sponsorship prospects, your next goal is to set up a discovery session. This first meeting doesn’t always take place in person, especially anymore. You can have the discovery session on the phone or through Facetime, Zoom, or any other popular video-chatting platform. After you break the ice with that well-timed and […]
Fundraising Event Ideas: The Golf Tournament
I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments when they think fundraising events (and I have run my fare share), why not start […]
Motorsport Sponsorship Trends and Statistics You Can’t Miss
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series: Resource Page for Motorsport Sponsorship Why You Should Avoid Tiered Sponsorship Levels and What To Do Instead What is the...