Blog
Motorsport Sponsorship Trends and Statistics You Can’t Miss
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series: Resource Page for Motorsport Sponsorship Why You Should Avoid Tiered Sponsorship Levels and What To Do Instead What is the...
February 2024’s Most Awesome Activations
Just like that, February is over in a flash. Between the Super Bowl, the NBA All-Star 2024, and New York Fashion Week, this month was jam-packed with events that presented many opportunities for sponsorship activations. With so much cool stuff happening, you won’t...
How Conscious Consumerism Is Affecting Sponsorship Activations
Have you heard of conscious consumerism? If you answered no, it’s only a matter of time before you will. In short, conscious consumerism affects how today’s shoppers make purchases and interact with brands. You might wonder, why talk about this on the Sponsorship...
Sponsorship Trends in eSports: Understanding the Horizon
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource Page for Sport and Athlete Sponsorship How to Write a Sports Sponsorship Proposal Why is Sponsorship Important in Sport? The...
Gamification Activation Ideas for Your Next Sports Sponsorship Opportunity
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes” series: Resource Page for Sport and Athlete Sponsorship How to Write a Sports Sponsorship Proposal Sponsorship for Athletes: Everything You Need...
Resilience in Sponsorship: Adapting to Uncertainties and Disruptions
The only certainties in this life are death and taxes. As for everything else? Well, at any point, it could shift. Listen, I’ve been there myself. I used to sell sponsorship before I started consulting as part of the Sponsorship Collective. I understand more than...
Sustainability in Sponsorship: The Rise of Eco-Friendly and Green Initiatives
We all wonder what we can do to preserve our earth for ourselves and future generations. While you might make a lot of commendable strides to reduce your carbon footprint in your personal life, what about professionally? Of course, you know me. I’m talking about...
Building Bridges: Sponsorship as a Catalyst for Global Brand Expansion
Brand growth is sort of like outgrowing a pair of pants. After a while, a company feels too constricted in its current role, so it’s time for something bigger (like a new pants size). The goal for many of these businesses is expanding globally after establishing a...
Sponsorship in Niche Markets: Opportunities and Challenges
You know what I always say: the riches are in the niches. I didn’t coin the saying, but it’s applicable in sponsorship, so I’ve kind of adopted it. What I mean when I say it is that highly profitable sponsorship opportunities exist more readily when you niche down...