Blog
How to Get a Twitch Sponsorship: Your Full Guide for 2024
With more than 140 million monthly active users in 2024, it’s safe to say Twitch is one of the premier streaming platforms. It has secured its place as a hub for watching megawatt stars play the newest gaming titles and provide other forms of entertainment. Becoming...
The Future of Sponsorship: Trends and Predictions for 2024
Well, hello 2024! It’s here already, and that can mean only one thing: it’s time to determine what kinds of sponsorship trends will continue guiding this profitable, expansive industry forward. And yes, what a time to be involved in sponsorship, with spending...
The Rise of Micro-Influencers: Redefining Sponsorship Strategy (With Templates, Examples, and Tips)
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and influencers” series: Resource Page for Podcast and Influencer Sponsorship The Complete Guide to Podcast Sponsorship Maximizing...
Top Motorsport Sponsorship Activations and What We Can Learn from Them
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series: Resource Page for Motorsport Sponsorship Companies Who Sponsor Motorsport: From NASCAR to Motocross and Everything in Between How to...
Sponsorship Activation in the Metaverse: Exploring Virtual Worlds
The forward march of technology demands that sponsorship keeps up, and keep up they have. How else can you explain how RFID, VR, and AI technology have made themselves nice and cozy in today’s high-profile sponsorships? There’s another rising trend I have yet to...
Health and Wellness Sponsorships: The Intersection of Brands and Wellbeing
What’s going on in the world of wellness? Well, sponsorships, for one. Health and wellness sponsorships have always existed, but they’re coming onto the mainstream scene, opening yet more doors for sponsorship seekers. If your company or organization specializes in...
Sponsorship in eSports and Gaming: The Next Frontier
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource Page for Sport and Athlete Sponsorship How to Write a Sports Sponsorship Proposal 7 Best Sports Sponsorship Activations How do...
The Biggest Activations of 2023 and What We Can Learn from Them
If there’s one question I get more than any other, it might be, “what makes a good sponsorship activation?” If your activation provides something your audience needs while fulfilling a sponsor’s need concurrently, then congrats, you’ve got yourself a winning...
January 2024’s Coolest Activations – Inspiration for Ideation
As 2024 continues chugging along, events haven’t slowed down one bit. Almost all events are back to being in person unless companies have developed a preference for hybrid or entirely virtual events. Do you have an event, program, or opportunity on the horizon but...