The latest writings from our team
Sports Sponsorship: What to Expect in 2023 – 2024
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
How to Get a Twitch Sponsorship: Your Full Guide for 2024
With more than 140 million monthly active users in 2024, it’s safe to say Twitch is one of the premier streaming platforms. It has secured...
The Future of Sponsorship: Trends and Predictions for 2024
Well, hello 2024! It’s here already, and that can mean only one thing: it’s time to determine what kinds of sponsorship trends will...
The Rise of Micro-Influencers: Redefining Sponsorship Strategy (With Templates, Examples, and Tips)
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and...
Top Motorsport Sponsorship Activations and What We Can Learn from Them
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Sponsorship Activation in the Metaverse: Exploring Virtual Worlds
The forward march of technology demands that sponsorship keeps up, and keep up they have. How else can you explain how RFID, VR, and AI...
Health and Wellness Sponsorships: The Intersection of Brands and Wellbeing
What’s going on in the world of wellness? Well, sponsorships, for one. Health and wellness sponsorships have always existed, but they’re...
Sponsorship in eSports and Gaming: The Next Frontier
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
The Biggest Activations of 2023 and What We Can Learn from Them
If there’s one question I get more than any other, it might be, “what makes a good sponsorship activation?” If your activation provides...