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Sponsorship Valuation Basics

Sponsorship Valuation Basics

Valuation is a critical part of your sponsorship program, but it’s also one of the trickiest areas to master.  I often have first-time sponsorship seekers ask me how much to charge for assets and whether they’re charging too much or even too little. I’m here to help...
27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

  Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...