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27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...
Sponsorship Valuation Basics

Sponsorship Valuation Basics

Valuation is a critical part of your sponsorship program, but it’s also one of the trickiest areas to master.  I often have first-time sponsorship seekers ask me how much to charge for assets and whether they’re charging too much or even too little. I’m here to help...