by Chris Baylis | Jul 17, 2024 | Asset Development, Asset Valuation, Sponsorship, Sponsorship Inventory
Imagine walking into a shoe store with nothing on the shelves and no samples of product to try on. Now imagine being confronted by the sales person who asks you for $150 because it is his goal to sell $150 worth of shoes to you. How would you feel? Would you think you...
by Chris Baylis | Jun 11, 2024 | Asset Valuation, Sponsorship, Sponsorship Inventory, Sponsorship Prospecting
If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship...
by Chris Baylis | May 21, 2024 | Asset Development, Asset Valuation, Sponsorship
Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we...
by Chris Baylis | May 7, 2024 | Asset Development, Asset Valuation, Cause Sponsorship, Sponsor Summit, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Inventory, Sponsorship Packages, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...
by Chris Baylis | Apr 11, 2024 | Asset Valuation, Sponsorship, Sponsorship Prospecting
Determining where to focus your efforts to maximize your sponsorship value can be confusing. We receive messages and emails all the time from people who tell us that valuation remains one of the most puzzling parts of sponsorship. We work alongside our clients to...
by Chris Baylis | Mar 15, 2024 | Asset Valuation, Cause Sponsorship, Corporate Sponsorship, Sponsorship
This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging...
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