by Chris Baylis | Nov 5, 2018 | Asset Valuation, Sponsorship, Sponsorship Activation, Sponsorship Inventory, Sponsorship Sales
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities.... 
by Chris Baylis | Jun 7, 2018 | Asset Development, Asset Valuation, Sponsorship
Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we... 
by Chris Baylis | Feb 7, 2018 | Asset Valuation, Sponsorship, Sponsorship Inventory, Sponsorship Prospecting
If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship... 
by Chris Baylis | Jun 15, 2017 | Asset Development, Asset Valuation, Cause Sponsorship, Sponsor Summit, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Inventory, Sponsorship Packages, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect... 
by Chris Baylis | Jun 7, 2017 | Asset Valuation, Cause Sponsorship, Corporate Sponsorship, Sponsorship
This post was originally published by the good people over at Eventbrite. You can check out the original article here and you can download the 2017 Guide to Event Sponsorship here. How much should you charge an event sponsor for a logo placement? What about a mention... 
by Chris Baylis | Feb 27, 2017 | Asset Valuation, Infographics, Sponsorship, Sponsorship Sales
Check out our updated infographic all about the sponsorship process, from start to finish. Share this infographic on LinkedIn and help us get the word out! Need some more information about the following topics? Check out these blog posts to dive a little deeper:... 
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