by Chris Baylis | Jul 24, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper...
by Chris Baylis | Jul 3, 2024 | Cause Marketing Basics, Sponsorship
In part one of this series “Sponsorship and Cause Marketing: Common Mistakes” we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause related marketing for...
by Chris Baylis | Jun 26, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship
This post is aimed primarily at the charity and non profit. For my private sector and sports team readers…next week we will be back at it with some tricks of the trade for you. This one’s for the charities! Thanks to my good friend Mena Gainpaulsingh of...
by Chris Baylis | Jun 4, 2024 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Recruiting
I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading...
by Chris Baylis | Jun 4, 2024 | Cause Marketing Basics
Sponsorship can seem complex and even random at times- sometimes technique A works, other times, technique B does the trick and sometimes, seemingly for months on end, nothing seems to work at all! There is, however, a way to change the odds, and it is surprisingly...
by Chris Baylis | Apr 3, 2024 | Cause Marketing Basics, Sponsorship
I recently did a presentation for a group of fundraisers, community centre CEOs and sponsorship sales professionals in the sport and for-profit space focused on sponsorship realities that every sponsorship property needs to know. In today’s post, I am going to share...
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