by Chris Baylis | Apr 16, 2020 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship for Major Gift Officers
Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and... 
by Chris Baylis | Feb 19, 2019 | Cause Marketing Basics
Sponsorship can seem complex and even random at times- sometimes technique A works, other times, technique B does the trick and sometimes, seemingly for months on end, nothing seems to work at all! There is, however, a way to change the odds, and it is surprisingly... 
by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!... 
by Chris Baylis | Nov 20, 2016 | Cause Marketing Basics, Cause Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Cause sponsorship is what we call it when charities, not-for-profits and associations engage in sponsorship (hospitals and education are covered under cause sponsorship, too). We work with tons of causes on their sponsorship programs and have noticed some themes come... 
by Chris Baylis | Nov 7, 2016 | Cause Marketing Basics, Sponsorship
I recently did a presentation for a group of fundraisers, community centre CEOs and sponsorship sales professionals in the sport and for-profit space focused on five sponsorship realities that every sponsorship property needs to know. In today’s post, I am going to... 
by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous... 
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