by Chris Baylis | Apr 17, 2020 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to...
by Chris Baylis | Apr 16, 2020 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship for Major Gift Officers
Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and...
by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
by Chris Baylis | Feb 19, 2019 | Cause Marketing Basics
Sponsorship can seem complex and even random at times- sometimes technique A works, other times, technique B does the trick and sometimes, seemingly for months on end, nothing seems to work at all! There is, however, a way to change the odds, and it is surprisingly...
by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!...
by Chris Baylis | Nov 20, 2016 | Cause Marketing Basics, Cause Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to...
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